buybuddy
Transform your store with buybuddy, the #1 solution for boosting offline conversion through physical engagements.
15 employees · est. 2018 · London, United Kingdom
myGini, Inc.
Loyalty and customer engagement solution for card issuers, retailers and enterprises. Bringing magic to your customers.
5 employees · est. 2016 · Palo Alto, United States
myGini, Inc. is the older company (2018 vs 2016); buybuddy is the larger of the two.
Side-by-Side Comparison
| Metric | buybuddy | myGini, Inc. |
|---|---|---|
| Founded | ||
| Founded | 2018 | 2016 older |
| Headquarters | ||
| Headquarters | London, United Kingdom | Palo Alto, United States |
| Employees | ||
| Employees | 15 larger | 5 |
| Industry | ||
| Industry | Analytics, IoT, Retail | Not tracked yet |
| Funding Stage | ||
| Funding Stage | Seed | Unknown |
| Total Funding | ||
| Total Funding | $250.00K | $7.40M |
| Funding Rounds | ||
| Funding Rounds | 6 | 3 |
| Services | ||
| Services | AI-Powered Merchandising, Real-time Inventory Tracking, Automated Store Transfers, Dynamic Pricing Adjustments, Planogram Optimization, Customer Behavior Monitoring | Payments solution with myGini, Buy Now Pay Later services, Integration of automation in financial services |
| Target Customers | ||
| Target Customers | Retailers, Merchandisers, Retail Chains, Store Managers | Retail banks, Credit unions, Consumers looking for innovative payment solutions |
| Taxonomy | ||
| Taxonomy | IoT Solutions, Offline Conversion Optimization, Retail Analytics, Smart Tags, Customer Engagement, Consumer Behavior Analysis, Brick-and-Mortar Retail, Shopping Experience Enhancement, Data-driven Insights, Retail Technology Innovation, Marketing ROI Maximization, Customer Journey Mapping, Physical Retail Engagement, Retail Transformation, Real-time Customer Insights | AI-driven Platform, Loyalty Solutions, White-labeled Solutions, Financial Institutions, Retailers, Real-time Transactions, MasterCard/Visa Integration, Personalized Offers, Customizable Promotions, Payments App, Shopping Experience, Push Notifications, Transactional Volume, Card-linked Offers |
| Website | ||
| Website | buybuddy.co | mygini.com |
About buybuddy
buybuddy is an innovative IoT startup transforming the retail landscape. Founded in 2018 and headquartered in the United Kingdom, buybuddy leverages cutting-edge smart tags to deliver real-time insights into customer behavior within physical stores. This revolutionary technology captures detailed da...
About myGini, Inc.
myGini, Inc. presents an innovative opportunity in the loyalty and customer engagement sector. Founded in 2016 and headquartered in the United States, myGini offers an AI-driven, plug-and-play platform tailored for financial institutions and retailers. The platform delivers a seamless, white-labeled...
We will tell you when either one moves
BounceWatch watches buybuddy and myGini, Inc. for new funding, fast hiring, new executives and a change of software vendor. When one happens, we email you the same day.
Funding, hiring, leadership and stack changes at buybuddy and myGini, Inc. — by email.
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Compiled from the BounceWatch company index. We last looked at buybuddy on 27 Jan 2026, and myGini, Inc. on 16 Jul 2026. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.