Cartera – A Rakuten Company
Reward more. Increase Loyalty.
106 employees · est. 2005 · Lexington, United States
Pointspay
Loyalty orchestration platform, empowering consumer to shop at online merchants with trillion of miles & points.
16 employees · est. 2016 · Erlenbach, Switzerland
Cartera – A Rakuten Company is the older company (2005 vs 2016); Cartera – A Rakuten Company is the larger of the two.
Side-by-Side Comparison
| Metric | Cartera – A Rakuten Company | Pointspay |
|---|---|---|
| Founded | ||
| Founded | 2005 older | 2016 |
| Headquarters | ||
| Headquarters | Lexington, United States | Erlenbach, Switzerland |
| Employees | ||
| Employees | 106 larger | 16 |
| Industry | ||
| Industry | Advertising, E-Commerce, Payments | E-Commerce, Mobile, Payments |
| Funding Stage | ||
| Funding Stage | Series D | Not tracked yet |
| Total Funding | ||
| Total Funding | $37.40M | Not tracked yet |
| Funding Rounds | ||
| Funding Rounds | 9 | Not tracked yet |
| Services | ||
| Services | Not tracked yet | loyalty program management, customer engagement, payment solutions, loyalty program analytics |
| Target Customers | ||
| Target Customers | Not tracked yet | loyalty program members, merchants, e-commerce shoppers |
| Taxonomy | ||
| Taxonomy | Loyalty Programs, Rewards, Shopping Rewards, Retailers, Partnerships, Cash Back, Acquisition, Loyalty Marketplace, Online Shopping, In-store Shopping, Customer Acquisition, Customer Loyalty, Brand Engagement | Loyalty Programs, E-commerce Solutions, Points Redemption, Online Shopping, Mobile E-payment, Merchants Network, Loyalty Insights, Engagement Solutions, Loyalty Program Monetization, Points Experiences, Loyalty Program Partnerships |
| Website | ||
| Website | cartera.com | pointspay.com |
About Cartera – A Rakuten Company
Cartera – A Rakuten Company Slogan: Reward more. Increase Loyalty. Description: Cartera, a Rakuten Company, partners with major airlines and top banks to enhance their customers' loyalty programs. Since its establishment in 2005, Cartera has facilitated customers in earning more miles, points, or ca...
About Pointspay
Pointspay is a Swiss-based startup aiming to revolutionize the world of points-based shopping. Founded in 2016, the company's slogan "Creating online shopping opportunities for millions of loyalty members" captures its mission. The platform allows loyalty program members to shop directly at their fa...
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Funding, hiring, leadership and stack changes at Cartera – A Rakuten Co... and Pointspay — by email.
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Compiled from the BounceWatch company index. We last looked at Cartera – A Rakuten Company on 12 Sep 2024, and Pointspay on 3 Jul 2025. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.
