ChannelAdvisor
ChannelAdvisor, a leading multichannel commerce platform whose mission is to connect and optimize the world’s commerce.
218 employees · est. 2001 · Morrisville, United States
Sellbrite
The easiest way for brands & retailers to list and sell their products on the world’s largest online marketplaces.
5 employees · est. 2013 · Pasadena, United States
ChannelAdvisor is the older company (2001 vs 2013); ChannelAdvisor is the larger of the two.
Side-by-Side Comparison
| Metric | ChannelAdvisor | Sellbrite |
|---|---|---|
| Founded | ||
| Founded | 2001 older | 2013 |
| Headquarters | ||
| Headquarters | Morrisville, United States | Pasadena, United States |
| Employees | ||
| Employees | 218 larger | 5 |
| Industry | ||
| Industry | Not tracked yet | E-Commerce, SaaS |
| Funding Stage | ||
| Funding Stage | Acquired | Debt Financing |
| Total Funding | ||
| Total Funding | $824.20M | $2.77M |
| Funding Rounds | ||
| Funding Rounds | 7 | 6 |
| Services | ||
| Services | Marketplace Listings, Inventory Management, Order Management, Commerce Insights & Reporting, Retail Media Advertising, Shipping Optimization, Delivery Date Prediction | inventory synchronization, order fulfillment, multi-channel listing, integrations with marketplaces and shopping carts |
| Target Customers | ||
| Target Customers | Brands, Retailers, Suppliers, Ecommerce Teams | brands, retailers, ecommerce businesses |
| Taxonomy | ||
| Taxonomy | Multichannel Commerce Platform, E-commerce Optimization, Sales Channel Expansion, Consumer Engagement, Operational Efficiency, Actionable Analytics, Online Performance, Brand Analytics, Retailer Management, Digital Marketing Solutions, Product Intelligence, Marketplace Integration, Comparison Shopping Engines, E-commerce Solutions, Commerce Connectivity | Multichannel Ecommerce, Order Management, Online Marketplaces, Cloud-based Platform, Integration Solutions, Automation Tools, Fulfillment Optimization, Cross-channel Analytics, SMB Solutions, Listing Software, Retail Technology, Sales Channels Management, Marketplace Integration |
| Website | ||
| Website | channeladvisor.com | sellbrite.com |
About ChannelAdvisor
ChannelAdvisor, established in 2001, is a leading multichannel commerce platform headquartered in the United States. With its mission to connect and optimize the world's commerce, the company consistently aids brands and retailers in enhancing their online performance by expanding sales channels and...
About Sellbrite
Sellbrite, founded in 2013 and headquartered in the United States, offers a cloud-based platform that simplifies e-commerce for brands and retailers. The company positions itself as The easiest way for brands & retailers to list and sell their products on the world’s largest online marketplaces. Sp...
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Funding, hiring, leadership and stack changes at ChannelAdvisor and Sellbrite — by email.
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Compiled from the BounceWatch company index. We last looked at ChannelAdvisor on 9 Sep 2025, and Sellbrite on 10 Apr 2026. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.