Cherry
Easy payment plans for health and wellness providers and their clients. Fast, high approving and cost effective.
656 employees · est. 2019 · San Francisco, United States
Custom Financing Solutions
One platform for all of your financing and payment needs.
7 employees · est. 2018 · Boca Raton, United States
Custom Financing Solutions is the older company (2019 vs 2018); Cherry is the larger of the two.
Side-by-Side Comparison
| Metric | Cherry | Custom Financing Solutions |
|---|---|---|
| Founded | ||
| Founded | 2019 | 2018 older |
| Headquarters | ||
| Headquarters | San Francisco, United States | Boca Raton, United States |
| Employees | ||
| Employees | 656 larger | 7 |
| Industry | ||
| Industry | E-Commerce, Financial Services | Finance, Financial Services, Payments |
| Funding Stage | ||
| Funding Stage | Series B | Not tracked yet |
| Total Funding | ||
| Total Funding | $94.00M | Not tracked yet |
| Funding Rounds | ||
| Funding Rounds | 6 | Not tracked yet |
| Services | ||
| Services | Payment Plans, Consumer Financing, Merchant Fee Reduction, Instant Approval Processing, Interest-Free Offers | Not tracked yet |
| Target Customers | ||
| Target Customers | Healthcare Providers, Dental Clinics, Medical Aesthetic Practices, Plastic Surgery Clinics, Veterinary Clinics, Consumers seeking financing | Not tracked yet |
| Taxonomy | ||
| Taxonomy | FinTech, Consumer Financing, Payment Plans, Buy Now Pay Later (BNPL), Medical Aesthetics, Plastic Surgery, Dental Financing, Veterinary Financing, Medical Practices, Vision Care Financing, Orthodontic Financing, Optometry, MedSpa Financing, Healthcare Payment Solutions, Merchant Relations | Financing Solutions, Marine Dealerships, Medical Transportation, Home Improvement, Payment, Platform, Business Financing, Payment Solutions, Small Business Finance, Innovative Financing, Debt Financing, Alternative Lending |
| Website | ||
| Website | withcherry.com | customfin.com |
About Cherry
Cherry, a fintech company established in 2019, is revolutionizing the health and wellness sector by enabling providers to easily offer flexible payment plans to clients. Their commitment to high approval rates and cost efficiency has quickly made them a top choice across diverse practices such as de...
About Custom Financing Solutions
Custom Financing Solutions is a US-based startup that aims to revolutionize the financing and payment industry with its all-in-one platform. Founded in 2018, the company provides tailored financing solutions to a range of sectors, including marine dealerships, medical transportation, and home improv...
We will tell you when either one moves
BounceWatch watches Cherry and Custom Financing Solutions for new funding, fast hiring, new executives and a change of software vendor. When one happens, we email you the same day.
Funding, hiring, leadership and stack changes at Cherry and Custom Financing Solut... — by email.
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Compiled from the BounceWatch company index. We last looked at Cherry on 27 Nov 2025, and Custom Financing Solutions on 14 Sep 2024. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.