Claritas
Claritas offers a comprehensive marketing optimization platform which combines proprietary data and advanced AI
380 employees · est. 1971 · Cincinnati, United States
Claritas is the older company (1971 vs 2007); Claritas is the larger of the two.
Side-by-Side Comparison
| Metric | Claritas | etactica |
|---|---|---|
| Founded | ||
| Founded | 1971 older | 2007 |
| Headquarters | ||
| Headquarters | Cincinnati, United States | Spain |
| Employees | ||
| Employees | 380 larger | 2 |
| Industry | ||
| Industry | B2B, Marketing | Advertising, Analytics, Marketing |
| Funding Stage | ||
| Funding Stage | Not tracked yet | Not tracked yet |
| Total Funding | ||
| Total Funding | Not tracked yet | Not tracked yet |
| Funding Rounds | ||
| Funding Rounds | Not tracked yet | Not tracked yet |
| Services | ||
| Services | Not tracked yet | Not tracked yet |
| Target Customers | ||
| Target Customers | Not tracked yet | Not tracked yet |
| Taxonomy | ||
| Taxonomy | Marketing Optimization Platform, AI-powered Measurement And Optimization, Consumer Insights, Multichannel Execution, Data-driven Decision-making, Market Analysis Software Tools, Segmentation And Customer Targeting, Media Strategy Solutions, Custom Market Research, Digital Audiences, CTV Measurement, Podcast Attribution, Business Information Solutions, Syndicated Audience Segmentation, Identity Graph | Inbound Marketing, Digital Marketing Strategy, SEO Optimization, SEM Campaigns, Email Marketing, Social Media Marketing, Marketing Automation, Content Management, Google AdWords, Lead Capture, Customer Segmentation, CRM Integration |
| Website | ||
| Website | claritas.com | etactica.net |
About Claritas
Claritas, founded in 1971, is a veteran in the B2B and Marketing industries with nearly half a century of expertise in decoding the American consumer landscape. Headquartered in the United States, Claritas leverages its extensive experience to offer a comprehensive marketing optimization platform....
About etactica
Etactica is a Spain-based startup founded in 2015. Specializing in inbound marketing, it offers professional advice on digital marketing strategy, including the development and execution of online marketing plans and campaigns. The company's expertise spans a wide range of areas, including SEO, SEM,...
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BounceWatch watches Claritas and etactica for new funding, fast hiring, new executives and a change of software vendor. When one happens, we email you the same day.
Funding, hiring, leadership and stack changes at Claritas and etactica — by email.
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Compiled from the BounceWatch company index. We last looked at Claritas on 5 Nov 2025, and etactica on 12 Sep 2024. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.