Cognism
Leader in international sales intelligence
451 employees · est. 2015 · London, United Kingdom
Plauti
For admins who are done fixing data manually. Plauti deduplicates & verifies emails, phones & addresses. Inside your CRM
56 employees · est. 2011 · Arnhem, The Netherlands
Plauti is the older company (2015 vs 2011); Cognism is the larger of the two.
Side-by-Side Comparison
| Metric | Cognism | Plauti |
|---|---|---|
| Founded | ||
| Founded | 2015 | 2011 older |
| Headquarters | ||
| Headquarters | London, United Kingdom | Arnhem, The Netherlands |
| Employees | ||
| Employees | 451 larger | 56 |
| Industry | ||
| Industry | Marketing | Analytics, Information Technology, SaaS |
| Funding Stage | ||
| Funding Stage | Series C | Unknown |
| Total Funding | ||
| Total Funding | $127.30M | Not tracked yet |
| Funding Rounds | ||
| Funding Rounds | 9 | 1 |
| Services | ||
| Services | Sales Intelligence, Data-as-a-Service, CRM Enrichment, Integrations | Data Deduplication, Email, Phone, and Address Verification, Record Assignment & Routing, Dynamic Data Manipulation, Real-time Data Management in Agentforce, Data Quality Enforcement SDK, Platform Monitoring and Reporting |
| Target Customers | ||
| Target Customers | Sales Teams, Marketing Teams, Revenue Operations Teams, Enterprise Companies, Mid-Market Companies, SMBs | Salesforce Admins, CRM Managers, Marketing Teams, IT Departments, Sales Professionals |
| Taxonomy | ||
| Taxonomy | International Sales Intelligence, B2B Data, Sales Intelligence, Data Fluency, Sales Acceleration, Compliance Engine, CRM Enrichment, AI Sales Technology, Real-time Data, Lead Generation, Data Cleaning, Email Verification, Data Enrichment, Outbound Marketing | Data Deduplication, Email Verification, Phone Verification, Address Verification, CRM Data Management, Salesforce Integration, Dynamics Integration, Data Quality, Data Validation, SaaS CRM Tools, True Customer 360, Data Happiness, Bulk Data Actions, Data Responsibility |
| Website | ||
| Website | cognism.com | plauti.com |
About Cognism
Cognism, founded in 2015, has established itself as a leader in the Marketing industry, with a firm foothold in international sales intelligence. Headquartered in the United Kingdom, the company addresses the perennial issue of unreliable B2B data, offering a compliant-first solution that eliminates...
About Plauti
Plauti, established in 2011 and headquartered in The Netherlands, is carving a niche in the Analytics, Information Technology, SaaS, and Marketing industries with its innovative approach to data management. Aimed at freeing CRM administrators from the tedious task of manual data correction, Plauti o...
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Funding, hiring, leadership and stack changes at Cognism and Plauti — by email.
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Compiled from the BounceWatch company index. We last looked at Cognism on 4 Sep 2026, and Plauti on 6 Jul 2026. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.