CrowdRiff
Your destination has it all. Showcase it. 🌎 All-in-one visual content platform for 950+ travel & tourism brands.
112 employees · est. 2011 · Toronto, Canada
Optimizely
The all-in-one system for marketing—purpose-built to help teams create & optimize personalized digital experiences, fast
1650 employees · est. 1994 · New York, United States
Optimizely is the older company (2011 vs 1994); Optimizely is the larger of the two.
Side-by-Side Comparison
| Metric | CrowdRiff | Optimizely |
|---|---|---|
| Founded | ||
| Founded | 2011 | 1994 older |
| Headquarters | ||
| Headquarters | Toronto, Canada | New York, United States |
| Employees | ||
| Employees | 112 | 1650 larger |
| Industry | ||
| Industry | Automation, SaaS, Social Media | Content Creators, Data Analytics, Marketing |
| Funding Stage | ||
| Funding Stage | Series A | Debt Financing |
| Total Funding | ||
| Total Funding | $13.60M | $1.20M |
| Funding Rounds | ||
| Funding Rounds | 2 | 1 |
| Services | ||
| Services | Not tracked yet | Not tracked yet |
| Target Customers | ||
| Target Customers | Not tracked yet | Not tracked yet |
| Taxonomy | ||
| Taxonomy | Visual Marketing, Destination Marketing, Content Sourcing, User-generated Content, Digital Asset Management, Short-form Video, Travel Marketing, Content Sharing, Destination Showcase | AI Orchestration Platform, Digital Experience Software, Content Management, Personalization, Experimentation, Commerce, Lead Generation, Web Content Optimization, A/B Testing, Conversion Rate Optimization, Customer Experience Optimization, Marketing Automation, Digital Experience, Feature Experimentation |
| Website | ||
| Website | crowdriff.com | optimizely.com |
About CrowdRiff
CrowdRiff is a SaaS startup founded in 2011 and headquartered in Canada. The company's slogan, "Your destination has it all. Showcase it," reflects its mission to empower destination marketers by providing an all-in-one visual marketing platform. This platform allows marketers to source, share, and...
About Optimizely
Optimizely, founded in 1994, positions itself as a cutting-edge solution in the Content Creators, Data Analytics, and Marketing industries. With the slogan "The all-in-one system for marketing—purpose-built to help teams create & optimize personalized digital experiences, fast," the company targets...
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Funding, hiring, leadership and stack changes at CrowdRiff and Optimizely — by email.
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Compiled from the BounceWatch company index. We last looked at CrowdRiff on 12 Sep 2024, and Optimizely on 25 May 2026. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.