DIRECT | Empowering Retailers
Empowering Retailers with the Power of Technology & Brands
209 employees · est. 2014 · Indore, India
Jumbotail
India's leading B2B marketplace and New Retail platform. JaiJawan, JaiKisan, JaiDukaan
1230 employees · est. 2015 · Bengaluru, India
DIRECT | Empowering Retailers is the older company (2014 vs 2015); Jumbotail is the larger of the two.
Side-by-Side Comparison
| Metric | DIRECT | Empowering Retailers | Jumbotail |
|---|---|---|
| Founded | ||
| Founded | 2014 older | 2015 |
| Headquarters | ||
| Headquarters | Indore, India | Bengaluru, India |
| Employees | ||
| Employees | 209 | 1230 larger |
| Industry | ||
| Industry | B2B, E-Commerce, Retail | E-Commerce, Food and Beverage, Marketplaces |
| Funding Stage | ||
| Funding Stage | Series C | Series C |
| Total Funding | ||
| Total Funding | Not tracked yet | $10.13B |
| Funding Rounds | ||
| Funding Rounds | Not tracked yet | 10 |
| Services | ||
| Services | Retail technology integration, Supply chain management, Logistics and delivery solutions, Financial services and lending, Market intelligence and analytics | Not tracked yet |
| Target Customers | ||
| Target Customers | Small and medium-sized retailers, Kirana stores, FMCG brands, Retail franchises | Not tracked yet |
| Taxonomy | ||
| Taxonomy | B2B Commerce, Supply Chain Innovation, Retail Empowerment, Technology Solutions, FMCG Distribution, Multibrand Platform, Kirana Stores, Demand Boosting, Market Intelligence, Operational Expertise, Brand Partnership, Quick-go-to-market | B2B Marketplace, New Retail Platform, Supply Chain Logistics, Fintech For SME Lending, Retail Technology, Data-driven Product Selection, Grocery Marketplace, Retail Technology, Kirana Stores, Supply Chain Management, Wholesale Marketplace, Credit Solutions, Food And Grocery Industry, Online Marketplace |
| Website | ||
| Website | shopkirana.com | jumbotail.com |
About DIRECT | Empowering Retailers
DIRECT | Empowering Retailers, founded in 2014 and headquartered in India, is a B2B commerce company acquired by Udaan. The company excels in leveraging technology and supply chain innovation to bolster the competitiveness of retailers. By integrating technology, operational expertise, and scale adv...
About Jumbotail
Jumbotail is India's leading B2B marketplace and New Retail platform, aiming to organize the food and grocery ecosystem in India using technology, data science, and design. Founded in 2015, Jumbotail serves thousands of mom & pop stores (“Kiranas”), transforming them into J24 branded modern convenie...
We will tell you when either one moves
BounceWatch watches DIRECT | Empowering Retailers and Jumbotail for new funding, fast hiring, new executives and a change of software vendor. When one happens, we email you the same day.
Funding, hiring, leadership and stack changes at DIRECT | Empowering Re... and Jumbotail — by email.
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Related Comparisons
Compiled from the BounceWatch company index. We last looked at DIRECT | Empowering Retailers on 2 Jan 2026, and Jumbotail on 11 Sep 2024. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.
