Loyalty Lab
slimme marketing voor opticiens en audiciens
56 employees · est. 2002 · Amsterdam, The Netherlands
Loyalty Lab is the older company (2005 vs 2002); efficy CRM is the larger of the two.
Side-by-Side Comparison
| Metric | efficy CRM | Loyalty Lab |
|---|---|---|
| Founded | ||
| Founded | 2005 | 2002 older |
| Headquarters | ||
| Headquarters | Brussels, Belgium | Amsterdam, The Netherlands |
| Employees | ||
| Employees | 309 larger | 56 |
| Industry | ||
| Industry | Automation, SaaS, CRM and Sales | Advertising, Data Analytics, Marketing |
| Funding Stage | ||
| Funding Stage | Not tracked yet | Not tracked yet |
| Total Funding | ||
| Total Funding | Not tracked yet | Not tracked yet |
| Funding Rounds | ||
| Funding Rounds | Not tracked yet | Not tracked yet |
| Services | ||
| Services | CRM for Sales, CRM for Customer Service, CRM for Marketing, AI-driven Solutions, Training and Coaching, Integrations | Customer Loyalty Programs, Online Marketing Strategies, Custom Campaigns, Data-Driven Marketing Solutions, Statistical Analysis & Reporting |
| Target Customers | ||
| Target Customers | Financial Services, Education Sector, Public Sector, Real Estate, Transportation & Distribution, Social Housing, Mutual Insurance Companies | Opticians, Audicians |
| Taxonomy | ||
| Taxonomy | Data Sovereignty, Enterprise CRM, Customer Data Management, Autonomous AI Agents, Web-based CRM, Data-Driven Solutions, MarTech, AI Innovation, Cloud Solutions, Cross-Platform Compatibility, Customer Relationship Management | Customer Contact Management, Loyalty Solutions, Trade Marketing, Customer Retention, Customer Acquisition, Relationship Management, Customer Knowledge, Customer Value Enhancement, Distribution Chain Marketing, Sales And Marketing Integration, IT Operations In Marketing, Program Supervision, Measurable Marketing Results, Brand Producer Support, Retail Party Collaboration |
| Website | ||
| Website | efficy.com | loyaltylab.nl |
About efficy CRM
Efficy CRM, founded in 2005 and headquartered in Belgium, is a significant player in the CRM and Sales industry, emphasizing Automation and SaaS solutions. Its slogan, "European by design, customizable by nature," highlights its commitment to providing tailor-made solutions for European enterprise o...
About Loyalty Lab
Loyalty Lab, founded in 2002 and headquartered in The Netherlands, specializes in customer contact management within the advertising and marketing industries. Its slogan, "slimme marketing voor opticiens en audiciens," reflects its tailored marketing solutions. The company provides expert advice and...
We will tell you when either one moves
BounceWatch watches efficy CRM and Loyalty Lab for new funding, fast hiring, new executives and a change of software vendor. When one happens, we email you the same day.
Funding, hiring, leadership and stack changes at efficy CRM and Loyalty Lab — by email.
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Compiled from the BounceWatch company index. We last looked at efficy CRM on 9 Sep 2026, and Loyalty Lab on 6 Jul 2026. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.