Era Finance
AI agents that manage your money
19 employees · est. 2023 · San Francisco, United States
Selma Finance
Selma is a financial assistant that helps manage investments and savings for people with busy lives.
2-10 employees · est. 2016 · Helsinki, Finland
Selma Finance is the older company (2023 vs 2016); Era Finance is the larger of the two.
1 signal in the last 90 days
Side-by-Side Comparison
| Metric | Era Finance | Selma Finance |
|---|---|---|
| Founded | ||
| Founded | 2023 | 2016 older |
| Headquarters | ||
| Headquarters | San Francisco, United States | Helsinki, Finland |
| Employees | ||
| Employees | 19 larger | 2-10 |
| Industry | ||
| Industry | AI, Financial Services, Fintech | Finance, Financial Services, Fintech |
| Funding Stage | ||
| Funding Stage | Seed | Not tracked yet |
| Total Funding | ||
| Total Funding | $9.30M | Not tracked yet |
| Funding Rounds | ||
| Funding Rounds | 2 | Not tracked yet |
| Services | ||
| Services | Context: AI connectivity for financial data, Agency: Companion app for financial management, Thesis: Investing and portfolio analytics tool | Not tracked yet |
| Target Customers | ||
| Target Customers | Retail investors, Small business owners, Financial advisors, Wealth managers, Family offices, AI developers | Not tracked yet |
| Taxonomy | ||
| Taxonomy | AI-driven Financial Management, Tax Optimization, Spending Analysis, Savings Strategy, Investment Management, Personal Finance Automation, Money Management, AI Agents For Finance | Financial Management, Investment Management, Savings Management, Intelligent Assistant, Financial Assistant, Personalized Strategy, Financial Trends, Pension Savings, Money Management, Investing, Personal Finance |
| Website | ||
| Website | era.app | selma.io |
About Era Finance
Era Finance, founded in 2023, is carving a niche in the intersection of AI and Financial Services. Headquartered in the United States, the company positions itself with the slogan: "AI agents that manage your money." Their core value proposition lies in offering a comprehensive financial management...
About Selma Finance
Selma Finance is a Finland-based startup founded in 2016 with a focus on the finance, financial services, fintech, and information technology sectors. The company's slogan, "Selma is a financial assistant that helps manage investments and savings for people with busy lives," encapsulates its core mi...
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BounceWatch watches Era Finance and Selma Finance for new funding, fast hiring, new executives and a change of software vendor. When one happens, we email you the same day.
Funding, hiring, leadership and stack changes at Era Finance and Selma Finance — by email.
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Related Comparisons
Compiled from the BounceWatch company index. We last looked at Era Finance on 24 Nov 2025, and Selma Finance on 11 Sep 2024. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.
