Expertlead (acquired by WorkGenius) vs Gusto Collective
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Expertlead (acquired by WorkGenius)
Expertlead is now WorkGenius
19 employees · est. 2017 · Berlin, Germany
Gusto Collective
Asia’s leading Brand Technology group, where tech-powered storytelling and cutting-edge martech solutions converge
141 employees · est. 2020 · Hong Kong S.a.r.
Expertlead (acquired by WorkGenius) is the older company (2017 vs 2020); Gusto Collective is the larger of the two.
Side-by-Side Comparison
| Metric | Expertlead (acquired by WorkGenius) | Gusto Collective |
|---|---|---|
| Founded | ||
| Founded | 2017 older | 2020 |
| Headquarters | ||
| Headquarters | Berlin, Germany | Hong Kong S.a.r. |
| Employees | ||
| Employees | 19 | 141 larger |
| Industry | ||
| Industry | Information Technology, CRM and Sales, Human Resources | Not tracked yet |
| Funding Stage | ||
| Funding Stage | Series B | Seed |
| Total Funding | ||
| Total Funding | $16.50M | $11.00M |
| Funding Rounds | ||
| Funding Rounds | 3 | 1 |
| Services | ||
| Services | Expertmatch: Hiring freelance tech experts, Experthire: Permanent tech positions, Expertview: Technical candidate assessment | AR/VR Content, O2O Activation, IP Creation and Management, Community Marketing, 360° Web3 Marketing Programs |
| Target Customers | ||
| Target Customers | Tech companies, CTOs, HR and recruitment departments, Project leads, Startups | Luxury Brands, NFT Collectors, Cultural Institutions, Art Enthusiasts, Tech-Savvy Consumers |
| Taxonomy | ||
| Taxonomy | Tech FreelancersTalent ManagementLive Coding AssessmentHR TechIT RecruitmentTechnical Qualification +8 | Brand TechnologyTech-Powered StorytellingMartech SolutionsWeb2Web3Immersive Narratives +8 |
| Website | ||
| Website | expertlead.com | thisisgusto.com |
About Expertlead (acquired by WorkGenius)
Expertlead, now operating under the brand WorkGenius, represents a strategic merger aimed at revolutionizing the tech freelancing landscape. The combined forces of these industry leaders are set to offer unparalleled services in connecting tech freelancers with companies, strengthened by advanced li...
About Gusto Collective
Gusto Collective, founded in 2020 by technology and branding expert Aaron Lau, positions itself as Asia’s leading Brand Technology group, where tech-powered storytelling meets cutting-edge martech solutions. The company focuses on enhancing customer experiences by merging Web2 and Web3 realms. Wit...
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Compiled from the BounceWatch company index. We last looked at Expertlead (acquired by WorkGenius) on 14 May 2026, and Gusto Collective on 8 Jan 2026. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.
