Fairy
World's first and only out-of-app customer engagement solution
8 employees · est. 2021 · Seoul, Korea South
Kaddra
Expand your eCommerce with a Mobile App and start sending push notifications to your customers.
9 employees · est. 2017 · London, United Kingdom
Kaddra is the older company (2021 vs 2017).
Side-by-Side Comparison
| Metric | Fairy | Kaddra |
|---|---|---|
| Founded | ||
| Founded | 2021 | 2017 older |
| Headquarters | ||
| Headquarters | Seoul, Korea South | London, United Kingdom |
| Employees | ||
| Employees | 8 | 9 |
| Industry | ||
| Industry | B2B, SaaS, CRM and Sales | Advertising, Automation, Information Technology |
| Funding Stage | ||
| Funding Stage | Seed | Seed |
| Total Funding | ||
| Total Funding | $1.40B | $9.30M |
| Funding Rounds | ||
| Funding Rounds | 2 | 3 |
| Services | ||
| Services | Not tracked yet | Not tracked yet |
| Target Customers | ||
| Target Customers | Not tracked yet | Not tracked yet |
| Taxonomy | ||
| Taxonomy | Out-of-App Engagement, Customer Engagement Solutions, Mobile App Marketing, Contextual Marketing, CRM Solutions, Fintech Enabler, Affiliate Marketing, User Activity Recognition, Push Marketing, Customer Relationship Management, Privacy Protection, Developer-Friendly Framework, Mobile Shopping Experience, Payment App Integration | ECommerce Solutions, Mobile App Development, Push Notifications, Loyalty Programs, Commerce Solutions, White Label Platform, Cross-channel Marketing, Customer Retention, Smartphone Technology, Marketing Reach, Customer Service Enhancement |
| Website | ||
| Website | fairytech.ai | kaddra.com |
About Fairy
Fairy is a B2B, SaaS startup founded in 2021 with the slogan "World's first and only out-of-app customer engagement solution." Their website, https://fairytech.ai/, showcases their innovative customer engagement solutions for mobile apps, enabling context-based push marketing by recognizing user act...
About Kaddra
Kaddra is a dynamic player in the intersection of advertising, automation, information technology, and marketing. Founded in 2017 and headquartered in the United Kingdom, the company provides a robust solution aimed at transforming eCommerce experiences through mobile applications. The company oper...
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Compiled from the BounceWatch company index. We last looked at Fairy on 12 Sep 2024, and Kaddra on 5 Aug 2025. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.