Fara Homidi beauty
essentialist beauty clean• vegan• cruelty free
2 employees · est. 2020 · New York, United States
Mented Cosmetics
Pigment-first beauty brand celebrating all hues.
3 employees · est. 2017 · New York, United States
Mented Cosmetics is the older company (2020 vs 2017).
Side-by-Side Comparison
| Metric | Fara Homidi beauty | Mented Cosmetics |
|---|---|---|
| Founded | ||
| Founded | 2020 | 2017 older |
| Headquarters | ||
| Headquarters | New York, United States | New York, United States |
| Employees | ||
| Employees | 2 | 3 |
| Industry | ||
| Industry | Retail, Wellness Beauty | Wellness Beauty |
| Funding Stage | ||
| Funding Stage | Not tracked yet | Series A |
| Total Funding | ||
| Total Funding | Not tracked yet | $9.00M |
| Funding Rounds | ||
| Funding Rounds | Not tracked yet | 5 |
| Services | ||
| Services | Not tracked yet | Makeup Products, Digital Accessibility Features, Online Retail |
| Target Customers | ||
| Target Customers | Not tracked yet | Individuals with Disabilities, Makeup Enthusiasts, Consumers Looking for Inclusive Beauty Options, Ethical and Vegan Product Shoppers |
| Taxonomy | ||
| Taxonomy | Clean Beauty, Luxury Beauty, Sustainable Packaging, Refill System, Inclusive Color Range, High Performance Beauty, Slow Beauty, Design Driven, Professional Formulation, Beauty Products, Effortless Application | Pigment-first Beauty, Diversity Celebration, Venture-backed, Premium Beauty, Women Of Color, Inclusive Marketing, Nude Lipstick, Nail Polish For Minorities, Luxury Beauty Brand, Black And Brown Beauty, Vegan Cosmetics, Harlem Startup, Beauty Industry Innovation, Multicultural Beauty, Diverse Team Building |
| Website | ||
| Website | farahomidi.com | mentedcosmetics.com |
About Fara Homidi beauty
Fara Homidi is a United States-based clean luxury beauty line established in 2020. The company's slogan, "Elevated. Design Driven. Clean Beauty," reflects its commitment to high performance slow beauty, with a focus on sustainability. Notably, Fara Homidi's products feature professionally formulated...
About Mented Cosmetics
Mented Cosmetics, founded in 2017, stands out in the Wellness Beauty industry with its unique position as a pigment-first beauty brand that proudly celebrates diversity. From its humble beginnings in a one-bedroom Harlem apartment, the company has demonstrated rapid growth and innovation, driven by...
We will tell you when either one moves
BounceWatch watches Fara Homidi beauty and Mented Cosmetics for new funding, fast hiring, new executives and a change of software vendor. When one happens, we email you the same day.
Funding, hiring, leadership and stack changes at Fara Homidi beauty and Mented Cosmetics — by email.
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Compiled from the BounceWatch company index. We last looked at Fara Homidi beauty on 12 Sep 2024, and Mented Cosmetics on 4 Apr 2026. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.