Finecast
Your single point of access to the addressable TV ecosystem
122 employees · est. 2017 · London, United Kingdom
GroupM
Largest media company in the world, purchasing more than $104.5bn billlings, WPP owned
34521 employees · est. 2016 · New York, United States
GroupM is the older company (2017 vs 2016); GroupM is the larger of the two.
Side-by-Side Comparison
| Metric | Finecast | GroupM |
|---|---|---|
| Founded | ||
| Founded | 2017 | 2016 older |
| Headquarters | ||
| Headquarters | London, United Kingdom | New York, United States |
| Employees | ||
| Employees | 122 | 34521 larger |
| Industry | ||
| Industry | Advertising, Marketing, Media | Not tracked yet |
| Funding Stage | ||
| Funding Stage | Not tracked yet | Unknown |
| Total Funding | ||
| Total Funding | Not tracked yet | Not tracked yet |
| Funding Rounds | ||
| Funding Rounds | Not tracked yet | 1 |
| Services | ||
| Services | Not tracked yet | Not tracked yet |
| Target Customers | ||
| Target Customers | Not tracked yet | Not tracked yet |
| Taxonomy | ||
| Taxonomy | Addressable TV, TV Advertising, Media Buying, Advanced TV, Creative Optimization, Audience Segmentation, Incremental Reach | Not tracked yet |
| Website | ||
| Website | finecast.com | groupm.com |
About Finecast
Finecast is a leading addressable TV company created by GroupM in 2017 and now part of GroupM Nexus, the group's leading global performance group. The company's slogan "Your single point of access to the addressable TV ecosystem" encapsulates its core offering - enabling advertisers to personalize T...
About GroupM
GroupM, founded in 2016, positions itself as a leader in media investment, and is well-known as the largest media company in the world, managing over $104.5 billion in billings. Owned by WPP, this United States-headquartered entity is not just significant in scale but also in innovative execution....
We will tell you when either one moves
BounceWatch watches Finecast and GroupM for new funding, fast hiring, new executives and a change of software vendor. When one happens, we email you the same day.
Funding, hiring, leadership and stack changes at Finecast and GroupM — by email.
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Compiled from the BounceWatch company index. We last looked at Finecast on 11 Sep 2024, and GroupM on 17 Oct 2025. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.