Flowbox UGC Platform
Let your customers tell your story ⭐️ Create an authentic and engaging customer experience with User-Generated Content.
69 employees · est. 2016 · Stockholm, Sweden
-logo.jpg "Social Soup (Australia & NZ)"){kind=logo}
Social Soup (Australia & NZ)
Authentic influence, real connections. A full-service agency with Australia & NZ's largest network of qualified creators
29 employees · est. 2004 · Australia
Social Soup (Australia & NZ) is the older company (2016 vs 2004); Flowbox UGC Platform is the larger of the two.
Side-by-Side Comparison
| Metric | Flowbox UGC Platform | Social Soup (Australia & NZ) |
|---|---|---|
| Founded | ||
| Founded | 2016 | 2004 older |
| Headquarters | ||
| Headquarters | Stockholm, Sweden | Australia |
| Employees | ||
| Employees | 69 larger | 29 |
| Industry | ||
| Industry | Advertising, Creator Economy, E-Commerce | Advertising, Marketing |
| Funding Stage | ||
| Funding Stage | Series A | Not tracked yet |
| Total Funding | ||
| Total Funding | $7.50M | Not tracked yet |
| Funding Rounds | ||
| Funding Rounds | 1 | Not tracked yet |
| Services | ||
| Services | User-Generated Content Platform, E-commerce Solutions, AI-Powered Marketing | Influencer Strategy, Creative Planning, Campaign Delivery, Content Amplification, Bespoke Campaigns |
| Target Customers | ||
| Target Customers | Online retailers, eCommerce brands, Multi-domain/multi-country/multi-currency online stores | Brands in Tech, FMCG Companies, Retail Brands, Lifestyle Brands, Creators (mega, macro, micro, nano), Product Triallers, Reviewers |
| Taxonomy | ||
| Taxonomy | User-Generated Content, Social Media, Content Marketing, Omnichannel Marketing, On-site Conversion, Visual Marketing, Product Discovery, Image Analytics, Community Management, Instagram, Facebook | Influencer Marketing, Social Media Impact, User Generated Content, Digital Rights Management, Micro Influence, Campaign Design, Brand Partnership, Content Amplification, Paid Native Environments, Marketing Analytics, Peer-to-peer Marketing, Product Sampling, Word Of Mouth Marketing, Social Strategy, Nano Creators |
| Website | ||
| Website | getflowbox.com | socialsoup.com |
About Flowbox UGC Platform
Flowbox UGC Platform is a SaaS company founded in 2016, specializing in offering a User-Generated Content platform (UGC platform) to enable brands to effectively utilize social content across the buyer journey. The company's focus lies in leveraging owned, paid, earned, and user-generated content to...
About Social Soup (Australia & NZ)
Social Soup, a pioneer in the influencer marketplace since 2004, operates as a full-service agency with the largest network of qualified creators in Australia and New Zealand. The company is renowned for its slogan: "Authentic influence, real connections," and has executed over 500 influencer campai...
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BounceWatch watches Flowbox UGC Platform and Social Soup (Australia & NZ) for new funding, fast hiring, new executives and a change of software vendor. When one happens, we email you the same day.
Funding, hiring, leadership and stack changes at Flowbox UGC Platform and Social Soup (Australia... — by email.
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Compiled from the BounceWatch company index. We last looked at Flowbox UGC Platform on 25 Mar 2025, and Social Soup (Australia & NZ) on 4 Mar 2026. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.
