For The People
A brand agency focused on getting organisations closer to people through brand strategy, design and storytelling.
29 employees · est. 2014 · Australia
Swoon is the older company (2014 vs 2012); Swoon is the larger of the two.
Side-by-Side Comparison
| Metric | For The People | Swoon |
|---|---|---|
| Founded | ||
| Founded | 2014 | 2012 older |
| Headquarters | ||
| Headquarters | Australia | London, United Kingdom |
| Employees | ||
| Employees | 29 | 62 larger |
| Industry | ||
| Industry | Marketing | E-Commerce, Lifestyle |
| Funding Stage | ||
| Funding Stage | Not tracked yet | Series B |
| Total Funding | ||
| Total Funding | Not tracked yet | $20.20M |
| Funding Rounds | ||
| Funding Rounds | Not tracked yet | 5 |
| Services | ||
| Services | Not tracked yet | Furniture Manufacturing, Online Sales Platform, Custom Furniture Design, Home Delivery Service, Finance Options and Payment Plans |
| Target Customers | ||
| Target Customers | Not tracked yet | Homeowners, Interior Designers, Design Enthusiasts, Luxury Furniture Buyers, Online Shoppers Looking for Furniture |
| Taxonomy | ||
| Taxonomy | Brand Strategy, Storytelling, Innovation, Communications, User Experience, Digital Design, Culture Change, Business Transformation, Start Up Services, Branding, Copywriting | Direct-to-Consumer, Home Decor, Fast Fashion Furniture, Design Innovation, Craftsmanship, Affordable Luxury, Real-Time Data Analysis, Limited Edition Production, Email Marketing, Consumer Engagement, Production Scaling, Interior Design, Online Retail, Venture-Backed Startups, Furniture Manufacturing |
| Website | ||
| Website | forthepeople.agency | swooneditions.com |
About For The People
For The People is a brand agency that was founded in 2014 and is headquartered in Australia. The company's slogan "A brand agency focused on getting organisations closer to people through brand strategy, design and storytelling," encapsulates its mission to disrupt industries and create new markets....
About Swoon
Swoon, founded in 2012 and headquartered in the United Kingdom, operates within the E-Commerce and Lifestyle industries. Their mission is to transform homes into remarkable spaces through unique design and craftsmanship at fair prices. Catering to a customer base they dub ‘Hip & Humble’—style-consci...
We will tell you when either one moves
BounceWatch watches For The People and Swoon for new funding, fast hiring, new executives and a change of software vendor. When one happens, we email you the same day.
Funding, hiring, leadership and stack changes at For The People and Swoon — by email.
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Compiled from the BounceWatch company index. We last looked at For The People on 12 Sep 2024, and Swoon on 5 May 2026. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.