-logo.jpg "Formation (acquired by BCG)"){kind=logo}
Formation (acquired by BCG)
Formation is the global leader in developing scalable solutions for individualized offers.
42 employees · est. 2015 · San Francisco, United States
PureClarity
Intelligent Ecommerce Personalisation and Customer Engagement. Increasing your online revenue and basket value.
2 employees · est. 2014 · York, United Kingdom
PureClarity is the older company (2015 vs 2014); Formation (acquired by BCG) is the larger of the two.
Side-by-Side Comparison
| Metric | Formation (acquired by BCG) | PureClarity |
|---|---|---|
| Founded | ||
| Founded | 2015 | 2014 older |
| Headquarters | ||
| Headquarters | San Francisco, United States | York, United Kingdom |
| Employees | ||
| Employees | 42 larger | 2 |
| Industry | ||
| Industry | Messaging and Telecommunications | E-Commerce, Internet |
| Funding Stage | ||
| Funding Stage | Series A | Series A |
| Total Funding | ||
| Total Funding | $30.00M | $1.25M |
| Funding Rounds | ||
| Funding Rounds | 1 | 2 |
| Services | ||
| Services | Not tracked yet | Not tracked yet |
| Target Customers | ||
| Target Customers | Not tracked yet | Not tracked yet |
| Taxonomy | ||
| Taxonomy | Personalization, Customer Interaction, Enterprise Scale, Marketing, Customer Retention, Revenue Growth | E-commerce Personalization, Customer Engagement, AI-driven Technology, Online Revenue Optimization, Customer Loyalty, Repeat Buyers, Average Order Value Increase, Sales Optimization, Customer Reviews Improvement, Content Personalization, E-commerce Platforms Integration, Data-driven Insights, Support Services, Business Success, Plug-ins For E-commerce Platforms |
| Website | ||
| Website | formation.ai | pureclarity.com |
About Formation (acquired by BCG)
Formation is a leader in personalized offer solutions, recently acquired by BCG. Their slogan, "Formation is the global leader in developing scalable solutions for individualized offers." is a testament to their core focus. Using AI and ML, they enable true 1:1 personalization at scale, continually...
About PureClarity
PureClarity, an award-winning software company founded in 2014, is committed to revolutionizing ecommerce personalization. The company's slogan, "Intelligent Ecommerce Personalisation and Customer Engagement. Increasing your online revenue and basket value," encapsulates its core mission. PureClarit...
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BounceWatch watches Formation (acquired by BCG) and PureClarity for new funding, fast hiring, new executives and a change of software vendor. When one happens, we email you the same day.
Funding, hiring, leadership and stack changes at Formation (acquired by... and PureClarity — by email.
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Related Comparisons
Compiled from the BounceWatch company index. We last looked at Formation (acquired by BCG) on 12 Sep 2024, and PureClarity on 11 Sep 2024. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.
