ForMotiv
ForMotiv is the leading Behavioral Data Science platform helping insurance companies predict user intent.
41 employees · est. 2018 · United States
The Data City
Understand what companies do. Get real-time data on 9M+ UK companies, explore 400+ industries & map sectors with AI.
34 employees · est. 2018 · Leeds, United Kingdom
Side-by-Side Comparison
| Metric | ForMotiv | The Data City |
|---|---|---|
| Founded | ||
| Founded | 2018 | 2018 |
| Headquarters | ||
| Headquarters | United States | Leeds, United Kingdom |
| Employees | ||
| Employees | 41 | 34 |
| Industry | ||
| Industry | Analytics, Insurtech | Analytics, IT |
| Funding Stage | ||
| Funding Stage | Series Unknown | Series Unknown |
| Total Funding | ||
| Total Funding | $9.41M | $10.00M |
| Funding Rounds | ||
| Funding Rounds | 4 | 3 |
| Services | ||
| Services | Not tracked yet | Industry Engine Platform, RTIC Data Services, API Integration, Custom Data Projects, Add-ons & Integrations |
| Target Customers | ||
| Target Customers | Not tracked yet | Local and National Government, Academic Institutions, Insurance & InsurTech, Private Equity, Venture Capital & Investment Firms, Trade Associations, B2B Lead Generation, Commercial Property Developers, Economic Consultants, Think Tanks, Banking & FinTech Companies |
| Taxonomy | ||
| Taxonomy | Behavioral Data Science, Predictive Analytics, Intent Data, Real-time Digital Behavior Analysis, User Intent Prediction, Online Experiences, Behavioral Cues, Digital Body Language, Intent Prediction, Dynamic Experiences, Real-time User Nudging | Real-Time Data, AI Classification, Emerging Sectors, Industrial Strategy, Investment Planning, Innovation Mapping, Due Diligence, Real-Time Industrial Classifications, API Integration, Economic Development, Sector Insights, Venture Capital, SaaS Platform |
| Website | ||
| Website | formotiv.com | thedatacity.com |
About ForMotiv
ForMotiv is the leading Behavioral Data Science platform helping financial service companies predict user intent. Intent Data + Real Time Digital Behavioral Science = Intuitive Online Experiences. As users engage with digital forms and applications, they leave behind behavioral breadcrumbs that te...
About The Data City
The Data City is a UK-based analytics startup founded in 2018, transforming how businesses, investors, and policymakers understand economic activity. The company's slogan, "Understand what companies do. Get real-time data on 9M+ UK companies, explore 400+ industries & map sectors with AI," encapsula...
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Compiled from the BounceWatch company index. We last looked at ForMotiv on 12 Sep 2024, and The Data City on 22 Apr 2026. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.