Freetrade
We're on a mission to become the default place to invest. When you invest, your capital is at risk.
252 employees · est. 2017 · London, United Kingdom
SmartCrowd
The Easiest Way to Invest in Dubai's Real Estate • Regulated by DFSA
31 employees · est. 2017 · Dubai, United Arab Emirates
Freetrade is the larger of the two.
Side-by-Side Comparison
| Metric | Freetrade | SmartCrowd |
|---|---|---|
| Founded | ||
| Founded | 2017 | 2017 |
| Headquarters | ||
| Headquarters | London, United Kingdom | Dubai, United Arab Emirates |
| Employees | ||
| Employees | 252 larger | 31 |
| Industry | ||
| Industry | Finance, Financial Services, Fintech | Financial Services, Fintech |
| Funding Stage | ||
| Funding Stage | Equity Crowdfunding | Convertible Note |
| Total Funding | ||
| Total Funding | $297.39M | $3.62M |
| Funding Rounds | ||
| Funding Rounds | 15 | 5 |
| Services | ||
| Services | Commission-free stock and ETF trading, Investment accounts: ISA, SIPP, General Investment Account, Mutual fund investment options, Automated investment tools, Priority customer service for higher tiers | Not tracked yet |
| Target Customers | ||
| Target Customers | Individual investors, Self-directed investors, People looking for a commission-free trading experience, Investors interested in UK, US, and European markets, Users interested in tax-efficient savings options | Not tracked yet |
| Taxonomy | ||
| Taxonomy | Investment Platform, Commission-Free Trading, Stocks Trading, ETFs, Tax-Efficient Investing, Investment Apps, Mobile Trading, ISAs, Personal Pensions, Wealth Management, Zero Fee Investing, Finance Technology, User Growth, Share Trading Platform | Investing, Property Investment, Financial Technology, DFSA Regulation, Dubai Real Estate, Alternative Investments, Crowdfunding, Asset Allocation, FinTech Awards, Platform Investing, Diversified Portfolio, Low Minimum Investment, Online Portal, Regulated Platform |
| Website | ||
| Website | freetrade.io | smartcrowd.ae |
About Freetrade
Freetrade, established in 2017, is a rapidly growing fintech company headquartered in the United Kingdom. Its core mission, encapsulated by the slogan "We’re on a mission to get everyone investing. When you invest, your capital is at risk," is to simplify the investment process, making it accessible...
About SmartCrowd
SmartCrowd is a FinTech startup based in the United Arab Emirates that offers a convenient and transparent platform for everyday investors to access the Dubai real estate market. The company, founded in 2017, has gained recognition within the FinTech space, winning accolades such as the "Accenture I...
We will tell you when either one moves
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Funding, hiring, leadership and stack changes at Freetrade and SmartCrowd — by email.
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Compiled from the BounceWatch company index. We last looked at Freetrade on 22 Aug 2025, and SmartCrowd on 11 Sep 2024. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.