Simply Better Brands
Leading innovation for future generations, focusing on rapidly growing plant-based, natural, and active lifestyle brands
12 employees · est. 2017 · Canada
Simply Better Brands is the older company (2022 vs 2017); Gen is the larger of the two.
Side-by-Side Comparison
| Metric | Gen | Simply Better Brands |
|---|---|---|
| Founded | ||
| Founded | 2022 | 2017 older |
| Headquarters | ||
| Headquarters | Tempe, United States | Canada |
| Employees | ||
| Employees | 3339 larger | 12 |
| Industry | ||
| Industry | Cyber Security, Digital Media, Information Technology | Consumer Goods, Marketing |
| Funding Stage | ||
| Funding Stage | Post Ipo Debt | Post Ipo Debt |
| Total Funding | ||
| Total Funding | $950.00M | Not tracked yet |
| Funding Rounds | ||
| Funding Rounds | 1 | Not tracked yet |
| Services | ||
| Services | Cybersecurity Solutions, Identity Theft Protection, Financial Technology Services, Online Privacy Tools, Digital Education Programs, Breach Response Services | Not tracked yet |
| Target Customers | ||
| Target Customers | Individuals Seeking Cyber Safety, Families Needing Digital Protection, Financial Institutions, Telecommunication Providers, Insurance Providers, Employers Offering Employee Benefits, Retail and eTail Resellers | Not tracked yet |
| Taxonomy | ||
| Taxonomy | Not tracked yet | Not tracked yet |
| Website | ||
| Website | gendigital.com | simplybetterbrands.com |
About Gen
Gen (NASDAQ: GEN) operates in the realm of Cyber Security, Digital Media, and Information Technology, focusing on "Powering Digital Freedom" without an official slogan. Founded in 2022, this global enterprise leverages a suite of trusted brands like Norton, Avast, and LifeLock to cater to nearly 500...
About Simply Better Brands
Simply Better Brands is a Canadian omni-channel platform with disruptive brands in the emerging plant-based, holistic wellness, and lifestyle consumer product categories. It focuses on leading innovation for the informed Millennial and Gen Z generations in the rapidly growing plant-based, natural, a...
We will tell you when either one moves
BounceWatch watches Gen and Simply Better Brands for new funding, fast hiring, new executives and a change of software vendor. When one happens, we email you the same day.
Funding, hiring, leadership and stack changes at Gen and Simply Better Brands — by email.
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Compiled from the BounceWatch company index. We last looked at Gen on 1 Aug 2025. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.