General Index
The commodity pricing provider based on the most data.
66 employees · est. 2020 · London, United Kingdom
MediaCrossing Inc.
We level the playing field for entrepreneurial businesses, moving them – and their leaders – forward.
3 employees · est. 2012 · Stamford, United States
MediaCrossing Inc. is the older company (2020 vs 2012); General Index is the larger of the two.
Side-by-Side Comparison
| Metric | General Index | MediaCrossing Inc. |
|---|---|---|
| Founded | ||
| Founded | 2020 | 2012 older |
| Headquarters | ||
| Headquarters | London, United Kingdom | Stamford, United States |
| Employees | ||
| Employees | 66 larger | 3 |
| Industry | ||
| Industry | Not tracked yet | Advertising, Digital Media, Marketing |
| Funding Stage | ||
| Funding Stage | Series A | Seed |
| Total Funding | ||
| Total Funding | $25.98M | $8.70M |
| Funding Rounds | ||
| Funding Rounds | 3 | 4 |
| Services | ||
| Services | Energy market data provision, Development of FCA-regulated energy benchmarks, Daily market insights and analytics, Predictable and transparent pricing models, Flexible licensing for data access, Advanced data accessibility via APIs and market terminals | Not tracked yet |
| Target Customers | ||
| Target Customers | Energy companies, Financial services firms, Consulting firms, Data analytics companies, Commodities traders | Not tracked yet |
| Taxonomy | ||
| Taxonomy | Energy Benchmarks, Commodity Pricing, Algorithmic Calculation, Spot Prices, Forward Curves, Crude Oil Pricing, Natural Gas Pricing, Refined Products Pricing, Energy Transition Markets, Biofuels Pricing, Hydrogen Markets, Carbon Markets, Transparent Methodologies, Compliant Approach, Market Data Integration | Digital Advertising, Digital Media, Media Planning, Data-based Advertising, Media Buying, Social Advertising, Programmatic Media, ROI Improvement, Technology-first Media Company, Data-driven Trading Platforms, Customer Journey Optimization, Audience Engagement, Marketing Analytics, Marketing Collaboration |
| Website | ||
| Website | general-index.com | mediacrossing.com |
About General Index
General Index, founded in 2020, is a dynamic player in the commodity pricing industry, positioning itself as "The commodity pricing provider based on the most data." With headquarters in the United Kingdom, the company leverages cutting-edge algorithms to deliver over 6,500 daily spot prices and for...
About MediaCrossing Inc.
MediaCrossing Inc. is a Stamford, CT based, technology-first media company founded in 2012. Their slogan, "We level the playing field for entrepreneurial businesses, moving them – and their leaders – forward," encapsulates their mission to bring advertising tools, technology, and expertise typically...
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Compiled from the BounceWatch company index. We last looked at General Index on 29 Apr 2026, and MediaCrossing Inc. on 12 Sep 2024. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.