gen.video
The premier social commerce platform that utilizes influencer marketing to drive online purchases via shoppable media.
31 employees · est. 2016 · Weston, United States
gen.video is the older company (2016 vs 2022).
Side-by-Side Comparison
| Metric | gen.video | SoSquared |
|---|---|---|
| Founded | ||
| Founded | 2016 older | 2022 |
| Headquarters | ||
| Headquarters | Weston, United States | Manchester, United Kingdom |
| Employees | ||
| Employees | 31 | 13 |
| Industry | ||
| Industry | E-Commerce, Social Media, Marketing | Not tracked yet |
| Funding Stage | ||
| Funding Stage | Convertible Note | Unknown |
| Total Funding | ||
| Total Funding | $16.14M | $100.00K |
| Funding Rounds | ||
| Funding Rounds | 5 | 3 |
| Services | ||
| Services | Not tracked yet | Influencer Marketing, TikTok Shop Integration, UGC Campaigns, Social Search Optimization |
| Target Customers | ||
| Target Customers | Not tracked yet | Brands, Agencies, Content Creators, Online Retailers |
| Taxonomy | ||
| Taxonomy | Social Commerce Platform, Influencer Marketing, Shoppable Media, AI Content Collaboration, Content Creation, Creator Management, Influencer Video, YouTube, Social Media, Instagram, TikTok, Sponsored Ads, Paid Advertising, Digital Shelf | Data-driven Influencer Marketing, Content Marketing Agency, Creator Sourcing, Campaign Strategy, TikTok Shop, User-generated Content, Actionable Reporting, Enterprise Clients, SME Clients, Real-time Performance Tracking, ROI-focused Campaigns, Proprietary Platform, Authentic Creator Partnerships, Scalable Content |
| Website | ||
| Website | gen.video | sosquared.com |
About gen.video
gen.video is a social commerce platform that leverages influencer marketing to drive online purchases through shoppable media. Founded in 2004, the company aims to captivate today’s on-the-go consumer by entertaining and inspiring them to shop via the videos they watch on their phones. With services...
About SoSquared
SoSquared, a startup founded in 2022, positions itself as a Data-Driven Influencer Marketing agency aiming to streamline inefficiencies in the influencer and content marketing space. Their comprehensive service offerings range from creator sourcing and campaign strategy to platform-specific solution...
We will tell you when either one moves
BounceWatch watches gen.video and SoSquared for new funding, fast hiring, new executives and a change of software vendor. When one happens, we email you the same day.
Funding, hiring, leadership and stack changes at gen.video and SoSquared — by email.
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Compiled from the BounceWatch company index. We last looked at gen.video on 14 Sep 2024, and SoSquared on 2 Mar 2026. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.