giycem logo

giycem

Online retailer specializing in underwear.

3 employees · est. 2012 · Turkey

VS
Lounge logo

Lounge

Solihull, Birmingham

452 employees · est. 2016 · Solihull, United Kingdom

giycem is the older company (2012 vs 2016); Lounge is the larger of the two.

Side-by-Side Comparison

giycem Lounge
Founded
2012 older 2016
Headquarters
Turkey Solihull, United Kingdom
Employees
3 452 larger
Industry
E-Commerce E-Commerce, Fashion, Women's Health
Funding Stage
Not tracked yet Not tracked yet
Total Funding
Not tracked yet Not tracked yet
Funding Rounds
Not tracked yet Not tracked yet
Services
Not tracked yet Lingerie and intimate apparel retail, including sleepwear and swimwear
Target Customers
Not tracked yet Women's fashion enthusiasts, individuals seeking sustainable and stylish lingerie and intimates, online shoppers
Taxonomy
Underwear, Retailer, Online Shopping, Fashion, Clothing, Lingerie, Innovation, Startup, Digital, Marketplace Underwear Brand, Fashion House, Empowerment Fashion, Modern Fashion, Comfortable Clothing, Empowering Women, British Fashion, Brand Storytelling, Modern Lifestyle, Apparel Design, Comfort-focused Brand
Website
giycem.com loungeunderwear.com
giycem logo

About giycem

Giycem is an e-commerce startup based in Turkey that specializes in selling underwear. Founded in 2013, the company aims to cater to the online retail market for undergarments. The startup is carving its niche in the competitive e-commerce industry, focusing on a specific product category. Despite i...

Lounge logo

About Lounge

Lounge is a Solihull, Birmingham-based startup founded in 2016 by Dan and Mel. Initially focused on providing Comfort Made Sexy through its core underwear brand for women, the company has evolved into a modern fashion house. With a vision to make women feel empowered, beautiful, sexy, and comfortabl...

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Funding, hiring, leadership and stack changes at giycem and Lounge — by email.

Frequently Asked Questions

giycem — Online retailer specializing in underwear.. Lounge — Solihull, Birmingham. Both companies operate in related markets but may differ in funding stage, team size, and product focus.
giycem and Lounge operate in overlapping markets and are frequently compared. Track both companies on Bounce Watch to monitor their growth signals in real time.

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Related Comparisons

Compiled from the BounceWatch company index. We last looked at giycem on 11 Sep 2024, and Lounge on 25 Mar 2025. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.

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