GoJoe
The gamified health benefit using the power of connection and rewards to motivate the masses to be fit and healthy.
28 employees · est. 2018 · London, United Kingdom
Salary Finance
We partner with employers to offer benefits that help employees in the UK become financially healthier & happier
163 employees · est. 2015 · London, United Kingdom
Salary Finance is the older company (2018 vs 2015); Salary Finance is the larger of the two.
Side-by-Side Comparison
| Metric | GoJoe | Salary Finance |
|---|---|---|
| Founded | ||
| Founded | 2018 | 2015 older |
| Headquarters | ||
| Headquarters | London, United Kingdom | London, United Kingdom |
| Employees | ||
| Employees | 28 | 163 larger |
| Industry | ||
| Industry | Health Care, Health and Wellness, Mobile | Finance, Financial Services, Fintech |
| Funding Stage | ||
| Funding Stage | Series Unknown | Unknown |
| Total Funding | ||
| Total Funding | $3.60M | $735.90M |
| Funding Rounds | ||
| Funding Rounds | 3 | 8 |
| Services | ||
| Services | Not tracked yet | Borrow Responsibly with Employee Loans, Advance on Paychecks for Employees, Salary-linked Savings Programs, Help to Save Government Scheme, Financial Education Resources |
| Target Customers | ||
| Target Customers | Not tracked yet | Employees of Partnered Companies, NHS Workers, Young Workers, Employers Seeking Financial Wellbeing Solutions |
| Taxonomy | ||
| Taxonomy | Global Health App, Fitness App, Corporate Wellness, Employee Engagement, Health Benefits, Data-driven, Inclusive, Consumer-grade, Team Challenges, Global Product, Workforce Health, Business Engagement, Health Costs, Insurance Premiums, Culture Improvement | Financial Wellbeing, Employee Benefits, Responsible Lending, Alternative Lending, Financial Education, Employee Retention, Savings Solutions, Debt Management, Salary Access, Financial Health, Financial Inclusion, Workplace Productivity, Employee Engagement, Financial Literacy, Wellness Programs |
| Website | ||
| Website | gojoe.com | salaryfinance.com |
About GoJoe
GoJoe is a global health and fitness app designed for the masses, born out of a dissatisfaction with elitist wellbeing and fitness apps. With a focus on creating an inclusive and engaging platform, GoJoe has gained trust from major businesses and brands worldwide. The app is aimed at lowering health...
About Salary Finance
Salary Finance, founded in 2015, is a UK-based company focused on enhancing employee financial wellbeing through innovative partnerships with employers. With the slogan "We partner with employers to offer benefits that help employees in the UK become financially healthier & happier," the company pos...
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Funding, hiring, leadership and stack changes at GoJoe and Salary Finance — by email.
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Compiled from the BounceWatch company index. We last looked at GoJoe on 11 Sep 2024, and Salary Finance on 15 Sep 2025. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.