GoodData
Prepare for the future with AI-fueled analytics
257 employees · est. 2007 · San Francisco, United States
LeadsRx by Unbounce
Multi-touch attribution software for any marketing mix. 🎯 LeadsRx is a part of Unbounce go-to-market solutions.
8 employees · est. 2015 · Portland, United States
GoodData is the older company (2007 vs 2015); GoodData is the larger of the two.
Side-by-Side Comparison
| Metric | GoodData | LeadsRx by Unbounce |
|---|---|---|
| Founded | ||
| Founded | 2007 older | 2015 |
| Headquarters | ||
| Headquarters | San Francisco, United States | Portland, United States |
| Employees | ||
| Employees | 257 larger | 8 |
| Industry | ||
| Industry | Analytics, Data Analytics, Enterprise Software | Advertising, Internet, SaaS |
| Funding Stage | ||
| Funding Stage | Debt Financing | Seed |
| Total Funding | ||
| Total Funding | $167.70M | $10.00K |
| Funding Rounds | ||
| Funding Rounds | 13 | 1 |
| Services | ||
| Services | Embedded AI Agents, AI-Ready Analytics, Custom Agentic Solutions, Security and Compliance Services, Professional Consultation and Implementation | LeadsRx Attribution™, LeadsRx Privacy Studio™, LeadsRx Journey™, Universal Pixel™ Implementation, Multi-Channel Analytics |
| Target Customers | ||
| Target Customers | Software Industry, Healthcare Sector, E-commerce and Retail, Financial Institutions, Insurance Companies, Franchises, Travel and Hospitality, Manufacturing Companies, Real Estate, Pharmaceuticals, ESG Initiatives, Banking, Marketing Departments, Customer Services, Human Resources | Enterprise Marketers, Marketing Agencies, eCommerce Companies, B2B Companies, Subscription-Based Businesses |
| Taxonomy | ||
| Taxonomy | AI-assisted Analytics, Cloud-based Data Platform, Custom Data Applications, Smart Business Applications, Data-driven Decision-making, Embedded Analytics, Data Products, Business Intelligence, Data Visualization, Big Data Monetization, Dashboards, ETL, KPIs | Multi-touch Attribution, Marketing Analytics, Customer Journey Analytics, Advertising Performance, Customer Acquisition, Cross-device Data Unification, Privacy Compliance, Data Clean Rooms, Cloud Platform Integration, Podcast Advertising Analysis, OTT Advertising Analytics, Radio And TV Analytics, Real-time Analysis, Lifetime Value Optimization |
| Website | ||
| Website | gooddata.com | leadsrx.com |
About GoodData
GoodData, founded in 2007, is a pioneering force in the realm of cloud-based data and analytics. Renowned for its slogan, "Prepare for the future with AI-fueled analytics," the company stands out by offering a platform that enables AI-assisted data-driven decision-making. This capability empowers ov...
About LeadsRx by Unbounce
LeadsRx by Unbounce offers a robust suite of tools aiming to revolutionize how marketers approach attribution and analytics. Operating since 2015, this United States-based company focuses on industries like Advertising, Internet, SaaS, and Marketing. As a part of Unbounce's go-to-market solutions, L...
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Compiled from the BounceWatch company index. We last looked at GoodData on 21 Nov 2025, and LeadsRx by Unbounce on 25 Mar 2026. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.