GoWit Technology
Omnichannel Commerce & Retail Media Platform
33 employees · est. 2019 · Newark, United States
illuma
AI-powered, advanced contextual ad targeting without using cookies or personal data.
47 employees · est. 2015 · London, United Kingdom
illuma is the older company (2019 vs 2015).
Side-by-Side Comparison
| Metric | GoWit Technology | illuma |
|---|---|---|
| Founded | ||
| Founded | 2019 | 2015 older |
| Headquarters | ||
| Headquarters | Newark, United States | London, United Kingdom |
| Employees | ||
| Employees | 33 | 47 |
| Industry | ||
| Industry | Not tracked yet | Not tracked yet |
| Funding Stage | ||
| Funding Stage | Unknown | Series A |
| Total Funding | ||
| Total Funding | $3.30M | $1.10M |
| Funding Rounds | ||
| Funding Rounds | 3 | 1 |
| Services | ||
| Services | Commerce and Retail Media Advertising, Omnichannel Retail Media Network, AI-Powered Ad Ops Automation, Predictive Analytics for Campaigns, Data-Driven Advertising | Contextual-AI solutions for digital advertising, Real-time scaling technology, Bidstream signal classification, First-party audience extension, Live campaign optimization |
| Target Customers | ||
| Target Customers | Retailers, Brands, Advertising Agencies, Publishers, Marketplaces | Brands and Agencies, Broadcasters, Publishers, Online Platforms, Programmatic Teams |
| Taxonomy | ||
| Taxonomy | Omnichannel Commerce, Retail Media Platform, AdTech Leader, AI-powered Platform, Digital Advertising, Omnichannel Advertising, Self-service Campaign Management, Contextual Targeting, Automated Bidding, Real-time Analytics, First-party Data Activation, High-performance Ad Types, Marketplace Advertising, Retail Media Networks, Multi-retailer Campaign Management | AI-powered Contextual Advertising, Real-time Scaling Technology, Digital Ad Campaigns, Media Owners’ Intellectual Property, Programmatic Advertising, User Privacy, Contextual Artificial Intelligence, Ad Tech Solutions, Live Contextual Signals, Audience Engagement, Non-personal Data Advertising, Open Web Ecosystem, Advertising Sustainability, Enterprise Ad Solutions, Inventory Classification |
| Website | ||
| Website | gowit.com | weareilluma.com |
About GoWit Technology
GoWit Technology, founded in 2019 and headquartered in the United States, positions itself as an emerging leader in the AdTech industry with its Omnichannel Commerce & Retail Media Platform. The company brings together cutting-edge technology, adept ad operations, and a unified demand system throug...
About illuma
illuma, a pioneering AI company established in 2015, stands at the forefront of advanced contextual ad targeting technologies. Operating without the reliance on cookies or personal data, illuma has crafted a unique position within the digital advertising landscape. It serves an essential role for br...
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Funding, hiring, leadership and stack changes at GoWit Technology and illuma — by email.
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Compiled from the BounceWatch company index. We last looked at GoWit Technology on 2 Sep 2026, and illuma on 5 Jan 2026. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.