GROUNDED®
Pure Plant Power. 100% plant-based protein shakes. www.groundedshakes.com
15 employees · est. 2016 · London, United Kingdom
Oterra
Natural colors for food and beverages. No one knows color like nature. And no one knows natural color like us.
683 employees · est. 2021 · Denmark
GROUNDED® is the older company (2016 vs 2021); Oterra is the larger of the two.
Side-by-Side Comparison
| Metric | GROUNDED® | Oterra |
|---|---|---|
| Founded | ||
| Founded | 2016 older | 2021 |
| Headquarters | ||
| Headquarters | London, United Kingdom | Denmark |
| Employees | ||
| Employees | 15 | 683 larger |
| Industry | ||
| Industry | Food and Beverage, Sustainability | Food and Beverage, Manufacturing |
| Funding Stage | ||
| Funding Stage | Series Unknown | Not tracked yet |
| Total Funding | ||
| Total Funding | $940.00K | Not tracked yet |
| Funding Rounds | ||
| Funding Rounds | 5 | Not tracked yet |
| Services | ||
| Services | Not tracked yet | Supply of Natural Color Solutions, Color Matching for Food Production, Consulting on Color Trends, Product Development Assistance, Quality and Safety Assurance |
| Target Customers | ||
| Target Customers | Not tracked yet | Food Manufacturers, Beverage Producers, Product Developers, Confectionery Industry, Dairy Product Manufacturers, Bakery and Cereal Producers, Pet Food Producers |
| Taxonomy | ||
| Taxonomy | Plant-based, Protein Shakes, Natural Drinks, Organic, Functional Products, Healthy Living, Sustainable, Food And Beverage Industry, Clean Ingredients, Ethical Business, Vegan-friendly, Sourcing, Environmentally Conscious | Natural Colors, Beverage Industry, Dietary Supplements, Pet Food, Sustainable Sourcing, Artificial Dye Alternatives, Natural Ingredients, Food System Transparency, Supply Chain Partnerships, Efficient Production, Confectionery Ingredients, Bakery Ingredients, Savory Ingredients |
| Website | ||
| Website | grounded.co.uk | oterra.com |
About GROUNDED®
GROUNDED® is a UK-based startup offering 100% plant-based protein shakes. Founded in 2016 in West London, the company quickly gained traction, making its mark in renowned stores such as Harrods, Harvey Nichols, Fortnum & Mason, Sainsbury’s, WHSmith Travel, and The Co-op. In 2020, the brand evolved i...
About Oterra
Oterra, established in 2021, is rapidly gaining prominence as one of the largest global providers of naturally sourced colors, catering to the food, beverage, dietary supplements, and pet food industries. With its headquarters in Denmark, Oterra positions itself at the forefront of the movement towa...
We will tell you when either one moves
BounceWatch watches GROUNDED® and Oterra for new funding, fast hiring, new executives and a change of software vendor. When one happens, we email you the same day.
Funding, hiring, leadership and stack changes at GROUNDED® and Oterra — by email.
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Compiled from the BounceWatch company index. We last looked at GROUNDED® on 14 Sep 2024, and Oterra on 30 Apr 2026. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.