ETQ Amsterdam
We design wardrobe essentials with a strong silhouette, in tonal colorways. Our style never changes. It evolves.
10 employees · est. 2010 · Groningen, The Netherlands
ETQ Amsterdam is the older company (2013 vs 2010); HAPPIFY is the larger of the two.
Side-by-Side Comparison
| Metric | HAPPIFY | ETQ Amsterdam |
|---|---|---|
| Founded | ||
| Founded | 2013 | 2010 older |
| Headquarters | ||
| Headquarters | Stockholm, Sweden | Groningen, The Netherlands |
| Employees | ||
| Employees | 12 larger | 10 |
| Industry | ||
| Industry | Advertising, Marketing | Fashion, Manufacturing, Footwear |
| Funding Stage | ||
| Funding Stage | Not tracked yet | Not tracked yet |
| Total Funding | ||
| Total Funding | Not tracked yet | Not tracked yet |
| Funding Rounds | ||
| Funding Rounds | Not tracked yet | Not tracked yet |
| Services | ||
| Services | Not tracked yet | Design and Manufacturing of Footwear, E-commerce Sales, Product Development, Customer Care and Support |
| Target Customers | ||
| Target Customers | Not tracked yet | Fashion-Conscious Consumers, Men Looking for Minimalist Fashion, Customers Seeking Premium Quality Footwear |
| Taxonomy | ||
| Taxonomy | Creative Communication, Brand Strategy, Storytelling, Brand Positioning, Trend Analysis, Charismatic Branding, Strategic Communication, Brand Story Development, Creative Solutions, Execution Excellence, Branding, Social Media | Wardrobe Essentials, Strong Silhouette, Tonal Colorways, Quality Design, Handmade Footwear, Clothing, Details And Quality, Footwear Manufacturing, Outerwear Products, Shoe Products, Unisex Fashion, Minimalist Design, Sustainable Fashion, Evolved Style, Selective Range |
| Website | ||
| Website | happify.se | etq-amsterdam.com |
About HAPPIFY
Happify is a creative communication agency founded in 2013. Based in Stockholm and Amsterdam, the company focuses on building strategies and stories for brands that are constantly evolving and refuse to remain stagnant. Happify believes in creating communication that is always engaging, ensuring tha...
About ETQ Amsterdam
ETQ Amsterdam, founded in 2010 and headquartered in The Netherlands, has established itself as a distinct player in the fashion and manufacturing sectors, with a particular focus on footwear. Known for their slogan, "We design wardrobe essentials with a strong silhouette, in tonal colorways. Our sty...
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BounceWatch watches HAPPIFY and ETQ Amsterdam for new funding, fast hiring, new executives and a change of software vendor. When one happens, we email you the same day.
Funding, hiring, leadership and stack changes at HAPPIFY and ETQ Amsterdam — by email.
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Compiled from the BounceWatch company index. We last looked at HAPPIFY on 3 Dec 2024, and ETQ Amsterdam on 3 Jul 2025. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.