Honest to Goodness
We want to make healthy living simple, sustainable and accessible; we are here for good!
40 employees · est. 2002 · Australia
Honest to Goodness is the older company (2002 vs 2007); mymuesli is the larger of the two.
Side-by-Side Comparison
| Metric | Honest to Goodness | mymuesli |
|---|---|---|
| Founded | ||
| Founded | 2002 older | 2007 |
| Headquarters | ||
| Headquarters | Australia | Berlin, Germany |
| Employees | ||
| Employees | 40 | 139 larger |
| Industry | ||
| Industry | E-Commerce, Food and Beverage, Health and Wellness | E-Commerce, Food and Beverage, Retail |
| Funding Stage | ||
| Funding Stage | Not tracked yet | Series Unknown |
| Total Funding | ||
| Total Funding | Not tracked yet | Not tracked yet |
| Funding Rounds | ||
| Funding Rounds | Not tracked yet | 2 |
| Services | ||
| Services | Not tracked yet | Not tracked yet |
| Target Customers | ||
| Target Customers | Not tracked yet | Not tracked yet |
| Taxonomy | ||
| Taxonomy | Healthy Living, Sustainable Living, Wholefoods, Organic Products, Grocery Retail, Bulk Food, Specialty Retailers, Ethical Sourcing, Transparent Business Practices, Innovation In Food Production, Superfoods, Gluten-free Products, Nutritious Choices, Healthy Lifestyle, Environmental Sustainability | Organic Food, Mass Customization, Multi-Channel Distribution, Consumer Products, Brand And Product, Business Development, Marketing And Advertising, Innovation, Breakfast Cereals, Healthy Lifestyle, Food Industry |
| Website | ||
| Website | goodness.com.au | mymuesli.com |
About Honest to Goodness
Honest to Goodness is an Australian E-Commerce startup with a mission to make healthy living accessible and sustainable. Founded in 2002 by Matt and Karen Ward, the company started with a market stall in Sydney, focusing on providing high-quality, sustainably farmed wholefoods to their local communi...
About mymuesli
# mymuesli mymuesli is a Germany-based E-commerce startup in the Food and Beverage and Retail industries, founded in 2007. The company's slogan "MY WAY. MY MUESLI." reflects its core philosophy of empowering individuals to create their own organic muesli blends that match their unique lifestyles an...
We will tell you when either one moves
BounceWatch watches Honest to Goodness and mymuesli for new funding, fast hiring, new executives and a change of software vendor. When one happens, we email you the same day.
Funding, hiring, leadership and stack changes at Honest to Goodness and mymuesli — by email.
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Compiled from the BounceWatch company index. We last looked at Honest to Goodness on 13 Nov 2024, and mymuesli on 12 Sep 2024. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.
