Human Improvement
Founded for the improvement of humans.
10 employees · est. 2019 · Santa Monica, United States
Oterra
Natural colors for food and beverages. No one knows color like nature. And no one knows natural color like us.
683 employees · est. 2021 · Denmark
Human Improvement is the older company (2019 vs 2021); Oterra is the larger of the two.
Side-by-Side Comparison
| Metric | Human Improvement | Oterra |
|---|---|---|
| Founded | ||
| Founded | 2019 older | 2021 |
| Headquarters | ||
| Headquarters | Santa Monica, United States | Denmark |
| Employees | ||
| Employees | 10 | 683 larger |
| Industry | ||
| Industry | Consumer Goods, Health Care, Retail | Food and Beverage, Manufacturing |
| Funding Stage | ||
| Funding Stage | Seed | Not tracked yet |
| Total Funding | ||
| Total Funding | Not tracked yet | Not tracked yet |
| Funding Rounds | ||
| Funding Rounds | Not tracked yet | Not tracked yet |
| Services | ||
| Services | Not tracked yet | Supply of Natural Color Solutions, Color Matching for Food Production, Consulting on Color Trends, Product Development Assistance, Quality and Safety Assurance |
| Target Customers | ||
| Target Customers | Not tracked yet | Food Manufacturers, Beverage Producers, Product Developers, Confectionery Industry, Dairy Product Manufacturers, Bakery and Cereal Producers, Pet Food Producers |
| Taxonomy | ||
| Taxonomy | Not tracked yet | Natural Colors, Beverage Industry, Dietary Supplements, Pet Food, Sustainable Sourcing, Artificial Dye Alternatives, Natural Ingredients, Food System Transparency, Supply Chain Partnerships, Efficient Production, Confectionery Ingredients, Bakery Ingredients, Savory Ingredients |
| Website | ||
| Website | buyhi.co | oterra.com |
About Human Improvement
Human Improvement is a startup founded in 2019 with the slogan "Founded for the improvement of humans." The company's mission is to enhance human lives by facilitating smart decision-making. Their initial focus is on food, particularly protein powder, with the aim of offering a sustainable alternati...
About Oterra
Oterra, established in 2021, is rapidly gaining prominence as one of the largest global providers of naturally sourced colors, catering to the food, beverage, dietary supplements, and pet food industries. With its headquarters in Denmark, Oterra positions itself at the forefront of the movement towa...
We will tell you when either one moves
BounceWatch watches Human Improvement and Oterra for new funding, fast hiring, new executives and a change of software vendor. When one happens, we email you the same day.
Funding, hiring, leadership and stack changes at Human Improvement and Oterra — by email.
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Compiled from the BounceWatch company index. We last looked at Oterra on 30 Apr 2026. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.