Positive Iconosquare vs Mediatool
Positive Iconosquare
Analytics-first social media management 🖤
32 employees · est. 2011 · Limoges, France
Mediatool
Campaign Management Platform for Brands and Agencies to get better clarity of their media and marketing activities
72 employees · est. 2012 · Stockholm, Sweden
Positive Iconosquare is the older company (2011 vs 2012); Mediatool is the larger of the two.
Side-by-Side Comparison
| Metric | Positive Iconosquare | Mediatool |
|---|---|---|
| Founded | ||
| Founded | 2011 older | 2012 |
| Headquarters | ||
| Headquarters | Limoges, France | Stockholm, Sweden |
| Employees | ||
| Employees | 32 | 72 larger |
| Industry | ||
| Industry | Advertising, Analytics, Platforms | Advertising, Digital Media, SaaS |
| Funding Stage | ||
| Funding Stage | Acquired | Venture round |
| Total Funding | ||
| Total Funding | Not tracked yet | $83.50M |
| Funding Rounds | ||
| Funding Rounds | 1 | 3 |
| Services | ||
| Services | Social Media Scheduling and Publishing, Social Media Analytics and Reporting, AI-Generated Content Ideas and Captions, Team Collaboration and Approval Workflows, Social Listening and Competitor Analysis | Not tracked yet |
| Target Customers | ||
| Target Customers | Agencies, Multi-Location Brands, Small and Medium Businesses, Food and Beverage Industry, Fashion and Beauty Industry, Health, Wellness, and Sport Sectors, Retail and E-commerce | Not tracked yet |
| Taxonomy | ||
| Taxonomy | Social Media ManagementSocial Media AnalyticsCommunity ManagementSocial Media SchedulingSocial Media ReportingInstagram Analytics +7 | Campaign ManagementMarketing AnalyticsMedia PlanningMedia BuyingROI AnalysisMarketing Performance +2 |
| Website | ||
| Website | iconosquare.com | mediatool.com |
About Positive Iconosquare
Positive Iconosquare, founded in 2011 and headquartered in France, positions itself as an analytics-first platform for social media management. Their tagline, "Analytics-first social media management 🖤," encapsulates their core mission of empowering users through advanced analytics. The company di...
About Mediatool
Mediatool is a campaign management platform designed to offer brands and agencies better clarity on their media and marketing activities. Founded in 2009 and based in Sweden, the platform serves as a virtual marketing assistant, consolidating marketing activities, campaign plans, and yearly summarie...
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Compiled from the BounceWatch company index. We last looked at Positive Iconosquare on 15 Jul 2026, and Mediatool on 11 Sep 2024. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.
