iFIT
iFIT is a global subscription technology company that provides fitness solutions to 12M+ members around the globe.
1462 employees · est. 1977
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PUSH (acquired by WHOOP)
PUSH is now a part of @WHOOP, your personalized digital fitness and health coach. Learn more at whoop.com
7 employees · est. 2013 · Boston, United States
iFIT is the older company (1977 vs 2013); iFIT is the larger of the two.
Side-by-Side Comparison
| Metric | iFIT | PUSH (acquired by WHOOP) |
|---|---|---|
| Founded | ||
| Founded | 1977 older | 2013 |
| Headquarters | ||
| Headquarters | Not tracked yet | Boston, United States |
| Employees | ||
| Employees | 1462 larger | 7 |
| Industry | ||
| Industry | Health Care, Health and Wellness, IT | Government and Military, Health Care, Health and Wellness |
| Funding Stage | ||
| Funding Stage | Private Equity | Seed |
| Total Funding | ||
| Total Funding | $200.00M | $1.50M |
| Funding Rounds | ||
| Funding Rounds | 1 | 3 |
| Services | ||
| Services | Customizable Fitness Workouts, Personal Training Guidance, High-Quality Exercise Equipment, On-Demand Fitness Content, AI-Powered Personal Trainer | Not tracked yet |
| Target Customers | ||
| Target Customers | Fitness Enthusiasts, Home Workout Individuals, Gym-Goers, Beginner to Advanced Athletes, Health and Fitness Seekers | Not tracked yet |
| Taxonomy | ||
| Taxonomy | Fitness Technology, Connected Fitness, Workout Experiences, Interactive Streaming, Exercise Equipment, Personalized Training, Digital Fitness App, Interactive Hardware, Smart Machines, Streaming Technology, Innovative Hardware, Global Workouts, Cross Training, Proprietary Software, Fitness Ecosystem | Digital Fitness, Health Coach, Technology, Enterprise Solutions, Professional Sports, Military, Remote Training, Athlete Performance, Wearables, Smart Apparel, Athlete Monitoring, Connected Fitness, Crossfit |
| Website | ||
| Website | ifit.com | trainwithpush.com |
About iFIT
iFIT, a pioneering entity in the realm of fitness technology, has established itself as a forerunner in providing comprehensive fitness solutions through its subscription model. Celebrating over four decades since its founding in 1977, the company has built a robust community exceeding 12 million me...
About PUSH (acquired by WHOOP)
PUSH was recently acquired by WHOOP, a personalized digital fitness and health coach, marking an important milestone for the company. The startup, founded in 2013, operates in the Health Care and Sports industries in the United States. Its last notable investment was a Seed Round received on 25 Febr...
We will tell you when either one moves
BounceWatch watches iFIT and PUSH (acquired by WHOOP) for new funding, fast hiring, new executives and a change of software vendor. When one happens, we email you the same day.
Funding, hiring, leadership and stack changes at iFIT and PUSH (acquired by WHOO... — by email.
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Compiled from the BounceWatch company index. We last looked at iFIT on 19 Aug 2026, and PUSH (acquired by WHOOP) on 12 Sep 2024. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.