Immersal
Immersal offers the most versatile Visual Positioning System in the world.
12 employees · est. 2015 · Helsinki, Finland
MapsPeople is the older company (2015 vs 1897); MapsPeople is the larger of the two.
Side-by-Side Comparison
| Metric | Immersal | MapsPeople |
|---|---|---|
| Founded | ||
| Founded | 2015 | 1897 older |
| Headquarters | ||
| Headquarters | Helsinki, Finland | Denmark |
| Employees | ||
| Employees | 12 | 87 larger |
| Industry | ||
| Industry | Not tracked yet | Data Analytics, VR/AR |
| Funding Stage | ||
| Funding Stage | Acquired | Post Ipo Equity |
| Total Funding | ||
| Total Funding | $1.60M | $78.30M |
| Funding Rounds | ||
| Funding Rounds | 4 | 5 |
| Services | ||
| Services | Indoor and Outdoor Navigation Solutions, Augmented Reality Development, Spatial Mapping, Device Positioning, AR Application Development | Not tracked yet |
| Target Customers | ||
| Target Customers | Shopping Centers, Sports and Entertainment Venues, Oil & Gas Industry, Smart Cities, Companies Seeking Navigation and AR Solutions | Not tracked yet |
| Taxonomy | ||
| Taxonomy | Visual Positioning System, Spatial Mapping, Augmented Reality, AR Glasses, Digital Content Integration, AI-based Spatial Anchors, Asset Tracking, Indoor Navigation, Augmented Reality Cloud SDK, Markerless AR Solutions, Multi-User AR Experiences, AR Game Development, Immersive Advertising, Hexagon AB Geosystems | Indoor Mapping, Mapping Technology, Indoor Navigation, Positioning Technology, Dynamic Mapping, Google Maps API, Mapping Solutions, Location-based Services, Indoor Positioning, Venue Mapping, Corporate Mapping, Stadium Mapping, Retail Mapping, Google Premium Partner |
| Website | ||
| Website | immersal.com | mapspeople.com |
About Immersal
Immersal, headquartered in Helsinki, Finland, is a prominent player in the spatial mapping and visual positioning space, offering a platform that seamlessly integrates the digital realm with the physical world. Founded in 2015, the company prides itself on its Visual Positioning System (VPS), which...
About MapsPeople
MapsPeople is a Danish startup with a passion for leveraging dynamic mapping to provide innovative indoor navigation and positioning solutions that cater to a wide range of industries. With their core solution, MapsIndoors, which is a dynamic mapping platform based on Google Maps, the company aims t...
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BounceWatch watches Immersal and MapsPeople for new funding, fast hiring, new executives and a change of software vendor. When one happens, we email you the same day.
Funding, hiring, leadership and stack changes at Immersal and MapsPeople — by email.
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Compiled from the BounceWatch company index. We last looked at Immersal on 13 Nov 2025, and MapsPeople on 12 Sep 2024. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.