Insense | TikTok & Meta Partner
All-in-one solution for UGC + influencer marketing with 60K+ creators from 20+ countries. Plus fully managed services.
125 employees · est. 2016 · New York, United States
Popular Pays
Agile Advertising Platform, Powered by Creators & AI
35 employees · est. 2013 · Chicago, United States
Popular Pays is the older company (2016 vs 2013); Insense | TikTok & Meta Partner is the larger of the two.
Side-by-Side Comparison
| Metric | Insense | TikTok & Meta Partner | Popular Pays |
|---|---|---|
| Founded | ||
| Founded | 2016 | 2013 older |
| Headquarters | ||
| Headquarters | New York, United States | Chicago, United States |
| Employees | ||
| Employees | 125 larger | 35 |
| Industry | ||
| Industry | Advertising, Content Creators, Social Media | Content Creators, Creator Economy, Mobile |
| Funding Stage | ||
| Funding Stage | Seed | Series B |
| Total Funding | ||
| Total Funding | $5.71M | $12.20M |
| Funding Rounds | ||
| Funding Rounds | 7 | 8 |
| Services | ||
| Services | Creator Marketplace, Content Production, Campaign Management, Payments & Copyrights, Influencer Scouting, Performance Optimization | Not tracked yet |
| Target Customers | ||
| Target Customers | Direct-to-Consumer (DTC) Brands, Amazon Brands, Mobile Apps, Digital Services, Growth Agencies, Influencers, Content Creators, Social Media Personalities | Not tracked yet |
| Taxonomy | ||
| Taxonomy | UGC Marketing, Influencer Marketing, Social Media Advertising, Content Creation, Managed Services, Creator Marketplace, Analytical Reporting, Media Buying, TikTok Marketing, Meta Integration, Shopify Integration, Global Community, Micro-Influencers, Cost-Efficient Assets, Creator Licensing | Influencer Marketing, Content Creation, Social Media, Visual Content, Brand Collaboration, Creator Marketplace, Marketing Campaigns, Brand Partnerships, Tech Company, IOS App, Dashboard Analytics, Content Marketing, Meta Partner, TikTok Partner, Amazon Partner |
| Website | ||
| Website | insense.pro | popularpays.com |
About Insense | TikTok & Meta Partner
Insense is an all-in-one solution for UGC and influencer marketing, boasting a network of 60,000+ creators from 20+ countries. Founded in 2016, the platform not only offers a creator marketing platform but also fully managed services for those short on time. It streamlines operations with features s...
About Popular Pays
Popular Pays by Lightricks is an agile advertising platform, powered by creators & AI. Founded in 2013, it has established itself as an all-in-one influencer marketing and visual content creation platform. The company's last investment of $1.10M came in the form of a Series B investment on 18 Decemb...
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