Instrumental vs Partners in Crime
Partners in Crime
PiC is a full service creative syndicate that makes it possible for you to afford the talent the agencies can’t
7 employees · est. 2015 · Mill Valley, United States
Instrumental is the older company (2013 vs 2015); Instrumental is the larger of the two.
Side-by-Side Comparison
| Metric | Instrumental | Partners in Crime |
|---|---|---|
| Founded | ||
| Founded | 2013 older | 2015 |
| Headquarters | ||
| Headquarters | London, United Kingdom | Mill Valley, United States |
| Employees | ||
| Employees | 44 larger | 7 |
| Industry | ||
| Industry | AI, B2B, Entertainment | Advertising, Marketing, Media |
| Funding Stage | ||
| Funding Stage | Venture round | Not tracked yet |
| Total Funding | ||
| Total Funding | $3.00M | Not tracked yet |
| Funding Rounds | ||
| Funding Rounds | 1 | Not tracked yet |
| Services | ||
| Services | streaming growth acceleration, music distribution management, social media strategy development, A&R feedback and support, data-driven growth planning | Not tracked yet |
| Target Customers | ||
| Target Customers | independent artists, singer-songwriters, music creators looking for growth, emerging musicians seeking distribution and marketing support | Not tracked yet |
| Taxonomy | ||
| Taxonomy | Data Driven Music BusinessGenerative AIIndependent ArtistsRecord LabelsReal-time DecisioningArtist Scouting +8 | Creative ServicesCreative SyndicateFreelancersTalent SourcingBrand DiscoveryArtful Execution +7 |
| Website | ||
| Website | weareinstrumental.com | partnersincrime.co |
About Instrumental
Instrumental, founded in 2013, is a UK-based company that leverages data to drive innovation in the music industry. Its mission is encapsulated in its slogan: "Helping record labels scale." The company operates at the intersection of multiple high-growth industries, including AI, B2B, Entertainment,...
About Partners in Crime
Partners in Crime (PiC) is a creative syndicate founded in 2015, offering full-service solutions in the advertising and marketing industries. The company's slogan, "PiC is a full service creative syndicate that makes it possible for you to afford the talent the agencies can’t," reflects its mission...
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Compiled from the BounceWatch company index. We last looked at Instrumental on 18 Aug 2025, and Partners in Crime on 13 Sep 2024. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.
