RevTap.ai | Shopify Analytics App
Turn your store and marketing data into more revenue with actionable Shopify analytics.
2-10 employees · est. 2018 · London, United Kingdom
Instrumental is the older company (2013 vs 2018); Instrumental is the larger of the two.
Side-by-Side Comparison
| Metric | Instrumental | RevTap.ai | Shopify Analytics App |
|---|---|---|
| Founded | ||
| Founded | 2013 older | 2018 |
| Headquarters | ||
| Headquarters | London, United Kingdom | London, United Kingdom |
| Employees | ||
| Employees | 44 larger | 2-10 |
| Industry | ||
| Industry | AI, B2B, Entertainment | AI, E-Commerce, Marketing |
| Funding Stage | ||
| Funding Stage | Series Unknown | Not tracked yet |
| Total Funding | ||
| Total Funding | $3.00M | Not tracked yet |
| Funding Rounds | ||
| Funding Rounds | 1 | Not tracked yet |
| Services | ||
| Services | streaming growth acceleration, music distribution management, social media strategy development, A&R feedback and support, data-driven growth planning | Not tracked yet |
| Target Customers | ||
| Target Customers | independent artists, singer-songwriters, music creators looking for growth, emerging musicians seeking distribution and marketing support | Not tracked yet |
| Taxonomy | ||
| Taxonomy | Data Driven Music Business, Generative AI, Independent Artists, Record Labels, Real-time Decisioning, Artist Scouting, Creative Collaborations, Release Management, Catalogue Optimisation, Revenue Insights, Social Discovery, Talent Discovery, Creative Partnerships, Digital Strategy | Shopify Analytics, E-commerce Analytics, Marketing Analytics, AI-powered Platform, Sales Optimization, Business Intelligence, Data-driven Insights, Customer Segmentation, Inventory Management, Performance Monitoring |
| Website | ||
| Website | weareinstrumental.com | revtap.ai |
About Instrumental
Instrumental, founded in 2013, is a UK-based company that leverages data to drive innovation in the music industry. Its mission is encapsulated in its slogan: "Helping record labels scale." The company operates at the intersection of multiple high-growth industries, including AI, B2B, Entertainment,...
About RevTap.ai | Shopify Analytics App
RevTap.ai is a Shopify analytics app that leverages AI to help merchants derive actionable insights from their store and marketing data, aiming to increase sales and revenue. The platform connects with various analytics and marketing tools, consolidating the data into a unified dashboard and generat...
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BounceWatch watches Instrumental and RevTap.ai | Shopify Analytics App for new funding, fast hiring, new executives and a change of software vendor. When one happens, we email you the same day.
Funding, hiring, leadership and stack changes at Instrumental and RevTap.ai | Shopify An... — by email.
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Compiled from the BounceWatch company index. We last looked at Instrumental on 18 Aug 2025, and RevTap.ai | Shopify Analytics App on 3 Mar 2025. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.