TODO is the older company (2013 vs 2007); TODO is the larger of the two.
Side-by-Side Comparison
| Metric | Instrumental | TODO |
|---|---|---|
| Founded | ||
| Founded | 2013 | 2007 older |
| Headquarters | ||
| Headquarters | London, United Kingdom | Torino, Italy |
| Employees | ||
| Employees | 44 | 162 larger |
| Industry | ||
| Industry | AI, B2B, Entertainment | Design |
| Funding Stage | ||
| Funding Stage | Series Unknown | Not tracked yet |
| Total Funding | ||
| Total Funding | $3.00M | Not tracked yet |
| Funding Rounds | ||
| Funding Rounds | 1 | Not tracked yet |
| Services | ||
| Services | streaming growth acceleration, music distribution management, social media strategy development, A&R feedback and support, data-driven growth planning | Not tracked yet |
| Target Customers | ||
| Target Customers | independent artists, singer-songwriters, music creators looking for growth, emerging musicians seeking distribution and marketing support | Not tracked yet |
| Taxonomy | ||
| Taxonomy | Data Driven Music Business, Generative AI, Independent Artists, Record Labels, Real-time Decisioning, Artist Scouting, Creative Collaborations, Release Management, Catalogue Optimisation, Revenue Insights, Social Discovery, Talent Discovery, Creative Partnerships, Digital Strategy | Design Consultancy, Creative Agency, Brand Development, Space Design, Interactive Experiences, Product Design, Interaction Design, User Experience Design, Creative Consultancy, Software Development |
| Website | ||
| Website | weareinstrumental.com | todo.to.it |
About Instrumental
Instrumental, founded in 2013, is a UK-based company that leverages data to drive innovation in the music industry. Its mission is encapsulated in its slogan: "Helping record labels scale." The company operates at the intersection of multiple high-growth industries, including AI, B2B, Entertainment,...
About TODO
TODO is a design consultancy and creative agency founded in 2007. The company specializes in envisioning, designing, and bringing to life special projects, brands, spaces, interactive experiences, and products that directly appeal to users' emotions. Operating within the design industry, TODO has es...
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Funding, hiring, leadership and stack changes at Instrumental and TODO — by email.
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Compiled from the BounceWatch company index. We last looked at Instrumental on 18 Aug 2025, and TODO on 18 Nov 2024. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.