It's Fresh
Pioneering sustainable post-harvest solutions
40 employees · est. 2010 · Burntwood, United Kingdom
LiVA® Bio-Protection Technology
LiVA more than doubles fresh produce shelf-life at the last mile, keeping natural taste and health benefits.
13 employees · est. 2021 · Israel
It's Fresh is the older company (2010 vs 2021).
Side-by-Side Comparison
| Metric | It's Fresh | LiVA® Bio-Protection Technology |
|---|---|---|
| Founded | ||
| Founded | 2010 older | 2021 |
| Headquarters | ||
| Headquarters | Burntwood, United Kingdom | Israel |
| Employees | ||
| Employees | 40 | 13 |
| Industry | ||
| Industry | Agriculture, Food and Beverage, Sustainability | Biotechnology, Food and Beverage, Manufacturing |
| Funding Stage | ||
| Funding Stage | Series B | Grant |
| Total Funding | ||
| Total Funding | $11.70M | Not tracked yet |
| Funding Rounds | ||
| Funding Rounds | 4 | 3 |
| Services | ||
| Services | Development of sustainable post-harvest solutions for the fresh produce industry | Not tracked yet |
| Target Customers | ||
| Target Customers | Growers, packers, retailers, and consumers | Not tracked yet |
| Taxonomy | ||
| Taxonomy | Active Packaging, Agronomy, Food Waste, Ethylene Management, Food Freshness Technology, Shelf-life Extension, Fresh Produce Logistics, Smart Packaging, Agtech | Food Preservation, Shelf-life Extension, Bio-preservation, Crop Protection, Fresh Produce, Smart Technology, Sustainable Packaging, Microbial Control, Food Safety, Energy-saving, Organic Food, Agricultural Innovation |
| Website | ||
| Website | itsfresh.com | liva.ag |
About It's Fresh
It's Fresh It's Fresh, a UK-based Agri-Food Tech company, is at the forefront of pioneering sustainable post-harvest solutions with its innovative approach to addressing the fresh produce ethylene problem. The company's technology, based in Staffordshire, offers a fundamentally new way to manage eth...
About LiVA® Bio-Protection Technology
The LiVA® Bio-Protection Technology is a promising startup that offers innovative solutions for preserving and protecting fresh produce. The company's slogan, "LiVA more than doubles fresh produce shelf-life at the last mile, keeping natural taste and health benefits," captures the essence of its va...
We will tell you when either one moves
BounceWatch watches It's Fresh and LiVA® Bio-Protection Technology for new funding, fast hiring, new executives and a change of software vendor. When one happens, we email you the same day.
Funding, hiring, leadership and stack changes at It's Fresh and LiVA® Bio-Protection T... — by email.
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Compiled from the BounceWatch company index. We last looked at It's Fresh on 24 Feb 2025, and LiVA® Bio-Protection Technology on 12 Sep 2024. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.
