It's Fresh
Pioneering sustainable post-harvest solutions
40 employees · est. 2010 · Burntwood, United Kingdom
Yummy Pot
We produce vegetable flours and dehydrated vegetables, including from potatoes, carrots, cabbages & other spices
2 employees · est. 2020 · Kenya
It's Fresh is the older company (2010 vs 2020); It's Fresh is the larger of the two.
Side-by-Side Comparison
| Metric | It's Fresh | Yummy Pot |
|---|---|---|
| Founded | ||
| Founded | 2010 older | 2020 |
| Headquarters | ||
| Headquarters | Burntwood, United Kingdom | Kenya |
| Employees | ||
| Employees | 40 larger | 2 |
| Industry | ||
| Industry | Agriculture, Food and Beverage, Sustainability | Agriculture, Food and Beverage |
| Funding Stage | ||
| Funding Stage | Series B | Grant |
| Total Funding | ||
| Total Funding | $11.70M | Not tracked yet |
| Funding Rounds | ||
| Funding Rounds | 4 | 1 |
| Services | ||
| Services | Development of sustainable post-harvest solutions for the fresh produce industry | Not tracked yet |
| Target Customers | ||
| Target Customers | Growers, packers, retailers, and consumers | Not tracked yet |
| Taxonomy | ||
| Taxonomy | Active Packaging, Agronomy, Food Waste, Ethylene Management, Food Freshness Technology, Shelf-life Extension, Fresh Produce Logistics, Smart Packaging, Agtech | Agribusiness, Agro-processing, Food Value-addition, Food Security, Sustainable Agriculture, Nutritional Products, Small Scale Farming, Community Supported Agriculture, Food Waste Reduction, Post Harvest Losses, Product Differentiation, Rural Development, Kenyan Agriculture, Food Processing, Sustainable Development |
| Website | ||
| Website | itsfresh.com | yummypot.co.ke |
About It's Fresh
It's Fresh It's Fresh, a UK-based Agri-Food Tech company, is at the forefront of pioneering sustainable post-harvest solutions with its innovative approach to addressing the fresh produce ethylene problem. The company's technology, based in Staffordshire, offers a fundamentally new way to manage eth...
About Yummy Pot
Yummy Pot is an agribusiness and agro-processing company based in Kenya, specializing in producing vegetable flours and dehydrated vegetables from locally grown agricultural produce sourced from a community-supported agriculture model. The company aims to reduce post-harvest losses, minimize food wa...
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Funding, hiring, leadership and stack changes at It's Fresh and Yummy Pot — by email.
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Compiled from the BounceWatch company index. We last looked at It's Fresh on 24 Feb 2025, and Yummy Pot on 12 Sep 2024. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.