Lili
Lili is an award-winning online banking platform for U.S. small businesses—built for speed, clarity, and control.
177 employees · est. 2018 · New York, United States
Novo
Building better financial solutions for small business owners.
442 employees · est. 2016 · Miami, United States
Novo is the older company (2018 vs 2016); Novo is the larger of the two.
Side-by-Side Comparison
| Metric | Lili | Novo |
|---|---|---|
| Founded | ||
| Founded | 2018 | 2016 older |
| Headquarters | ||
| Headquarters | New York, United States | Miami, United States |
| Employees | ||
| Employees | 177 | 442 larger |
| Industry | ||
| Industry | Financial Services, Fintech, Banking | B2B, Financial Services, Fintech |
| Funding Stage | ||
| Funding Stage | Series B | Debt Financing |
| Total Funding | ||
| Total Funding | $83.00M | $295.50M |
| Funding Rounds | ||
| Funding Rounds | 5 | 8 |
| Services | ||
| Services | Business Checking, High-Yield Savings, International Wire Transfers, Credit-Building Program, Financial Tools, Invoicing Software, Bill Pay, Smart Bookkeeping, Express ACH | Business Banking, Credit Card Services, Funding Options, Invoicing Solutions, Budgeting and Reserves, Bookkeeping Services, Tool Integrations |
| Target Customers | ||
| Target Customers | Small Business Owners, Startups, Entrepreneurs, E-commerce Businesses, Accountants | Small Businesses, Self-Employed Individuals, Freelancers, Consultants, Marketing Advisors, Web Developers, Brand Designers, Property Managers, Photographers, Online Retailers |
| Taxonomy | ||
| Taxonomy | Online Banking, Small Business Banking, Freelancer Financial Services, Real-time Expense Tracking, Tax Management Tools, Financial Insights, Human-centered Design, Customer Support, Core Banking Services, Fast Payments, Financial Infrastructure, Business Scalability, Financial Health Tools | Digital Banking, Small Business Solutions, Automated Banking Tools, Business Banking Integration, Free Checking Accounts, Entrepreneurial Banking, Freelancer Financial Services, Community Bank Partnerships, FDIC Insured Accounts, Business Deposit Accounts, Banking Platform Development, Hassle-free Banking, Startup Financial Services, Seamless Banking Experience |
| Website | ||
| Website | lili.co | novo.co |
About Lili
Lili is an award-winning online banking platform designed specifically for U.S. small businesses. Founded in 2018, Lili promises speed, clarity, and control, enabling businesses to smoothly transition from startup to multi-employee operations. Positioned at the intersection of Financial Services, F...
About Novo
Novo, founded in 2016, is a dynamic player within the B2B, Financial Services, Fintech, and Banking industries. Headquartered in the United States, the company positions itself as a frontrunner in offering innovative financial solutions tailored for small businesses. Distancing itself from tradition...
We will tell you when either one moves
BounceWatch watches Lili and Novo for new funding, fast hiring, new executives and a change of software vendor. When one happens, we email you the same day.
Funding, hiring, leadership and stack changes at Lili and Novo — by email.
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Compiled from the BounceWatch company index. We last looked at Lili on 30 Mar 2026, and Novo on 22 Jun 2026. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.
