Bird
A communications platform building a world where talking with a business is as easy and natural as talking to a friend.
335 employees · est. 2011 · Amsterdam, The Netherlands
SMSala
Global Bulk SMS, WhatsApp API & OTP Solutions for Businesses | 190+ Countries | Free Trial
33 employees · est. 2016 · Dubai, United Arab Emirates
Bird is the older company (2011 vs 2016); Bird is the larger of the two.
Side-by-Side Comparison
| Metric | Bird | SMSala |
|---|---|---|
| Founded | ||
| Founded | 2011 older | 2016 |
| Headquarters | ||
| Headquarters | Amsterdam, The Netherlands | Dubai, United Arab Emirates |
| Employees | ||
| Employees | 335 larger | 33 |
| Industry | ||
| Industry | Computing, Enterprise Software, Messaging | Advertising, Messaging, Marketing |
| Funding Stage | ||
| Funding Stage | Series C | Not tracked yet |
| Total Funding | ||
| Total Funding | $1.10B | Not tracked yet |
| Funding Rounds | ||
| Funding Rounds | 5 | Not tracked yet |
| Services | ||
| Services | AI-powered email communication, SMS marketing, WhatsApp messaging, Apple Messages for Business integration, Marketing campaigns and analytics, Business communication API development | Global Bulk SMS Solutions, API Documentation, Voice OTP Service, Personalized SMS, Real-Time Reports, Dynamic Sender ID |
| Target Customers | ||
| Target Customers | Banks, Fintech companies, Retail & E-commerce businesses, Software as a Service (SaaS) companies, B2B and B2C marketplaces | Businesses, Advertising Agencies, Web Developers, Media Companies, Developers, Marketing Agencies, Enterprises |
| Taxonomy | ||
| Taxonomy | Communication Platform, Business Communication, Omni-channel Communication, SMS Delivery, Voice Communication, Chat Messaging, Cloud Communications, Two Factor Authentication, WhatsApp For Business, Marketing Solutions, Sales Solutions, Payment Solutions, Customer Engagement, Global Connectivity, Work Anywhere Company | Bulk SMS Service, WhatsApp API Solutions, OTP Solutions, Chatbots, Rich Communication Services, Business Messaging, Rich Business Messaging, Hosted Cloud PBX, Virtual Office Solutions, AI-powered Messaging, Customer Engagement, Promotional SMS, Transactional SMS, SMS Gateway |
| Website | ||
| Website | bird.com | smsala.com |
About Bird
Bird, founded in 2011, revolutionizes how businesses communicate with their customers by making interactions as seamless as personal conversations. Operating within the intersecting sectors of Computing, Enterprise Software, Messaging, and Telecom, the company is based in The Netherlands and has pos...
About SMSala
SMSala, founded in 2016, has established itself as a versatile player in the Advertising, Messaging, and Marketing sectors, with its headquarters located in the United Arab Emirates. The company is renowned for its tagline: "Global Bulk SMS, WhatsApp API & OTP Solutions for Businesses | 190+ Countri...
We will tell you when either one moves
BounceWatch watches Bird and SMSala for new funding, fast hiring, new executives and a change of software vendor. When one happens, we email you the same day.
Funding, hiring, leadership and stack changes at Bird and SMSala — by email.
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Compiled from the BounceWatch company index. We last looked at Bird on 9 Apr 2026, and SMSala on 12 Apr 2026. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.