Objectiv
Objectiv is a an open-source data collection & modeling platform for product analytics.
3 employees · est. 2018 · Utrecht, The Netherlands
Path to Purchase Institute
We serve the world of commerce marketing through a robust member community & by tracking the latest news & insights.
35 employees · est. 2003 · Chicago, United States
Path to Purchase Institute is the older company (2018 vs 2003); Path to Purchase Institute is the larger of the two.
Side-by-Side Comparison
| Metric | Objectiv | Path to Purchase Institute |
|---|---|---|
| Founded | ||
| Founded | 2018 | 2003 older |
| Headquarters | ||
| Headquarters | Utrecht, The Netherlands | Chicago, United States |
| Employees | ||
| Employees | 3 | 35 larger |
| Industry | ||
| Industry | Analytics, Internet | Publishing |
| Funding Stage | ||
| Funding Stage | Seed | Not tracked yet |
| Total Funding | ||
| Total Funding | $3.80M | Not tracked yet |
| Funding Rounds | ||
| Funding Rounds | 4 | Not tracked yet |
| Services | ||
| Services | Not tracked yet | Not tracked yet |
| Target Customers | ||
| Target Customers | Not tracked yet | Not tracked yet |
| Taxonomy | ||
| Taxonomy | Open-source, Data Collection, Data Modeling, Product Analytics, Notebook Integration, Data Team Empowerment, Data Control, Data Store Connectivity, Modern Data Stack Compatibility, Tracking SDK, App Integration, Website Integration, Analytics Platform, Model Customization, Software Development Kit | Commerce Marketing, Shopper Journey, Omnichannel Strategy, Consumer Product Marketing, Brand Management, In-store Experience, Digital Commerce, Retail Media, Brand Marketing, Consumer Trends, Shopper Behavior, Insights, Holistic View, Executive Audience |
| Website | ||
| Website | objectiv.io | p2pi.com |
About Objectiv
Objectiv is an innovative player in the Analytics and Internet industries, headquartered in The Netherlands. Founded in 2018, the company offers an open-source platform for data collection and modeling specifically tailored for product analytics. This unique platform empowers data teams to execute c...
About Path to Purchase Institute
Path to Purchase Institute is a publishing startup founded in 2003 and headquartered in the United States. The company's slogan, "We serve the world of commerce marketing through a robust member community & by tracking the latest news & insights," reflects its primary mission. Path to Purchase Insti...
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Compiled from the BounceWatch company index. We last looked at Objectiv on 6 Jul 2026, and Path to Purchase Institute on 12 Sep 2024. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.
