The Standard Group
Helping brands tell remarkable stories through print.
228 employees · est. 1895 · Reading, United States
The Standard Group is the older company (2015 vs 1895); The Standard Group is the larger of the two.
Side-by-Side Comparison
| Metric | optilyz | The Standard Group |
|---|---|---|
| Founded | ||
| Founded | 2015 | 1895 older |
| Headquarters | ||
| Headquarters | Berlin, Germany | Reading, United States |
| Employees | ||
| Employees | 27 | 228 larger |
| Industry | ||
| Industry | Automation, SaaS, Marketing | Marketing, CRM and Sales |
| Funding Stage | ||
| Funding Stage | Series A | Not tracked yet |
| Total Funding | ||
| Total Funding | Not tracked yet | Not tracked yet |
| Funding Rounds | ||
| Funding Rounds | 3 | Not tracked yet |
| Services | ||
| Services | Direct Mail Campaign Automation, CRM Integration, Cross-Channel Marketing Solutions, Customer Data Platform Integration, Customized Direct Mail Solutions | Not tracked yet |
| Target Customers | ||
| Target Customers | Marketing Teams, CRM Managers, E-commerce Businesses, Retail Chains, Companies Seeking Customer Engagement | Not tracked yet |
| Taxonomy | ||
| Taxonomy | Direct Mail Automation, Programmatic Print Software, Cross-channel Marketing, Campaign Personalization, Agile Marketing Channel, Data-driven Marketing, Print Integration, Automation Technology, Performance Marketing, Marketing Technology, Marketing Efficiency, Sustainable Marketing, Innovative Marketing Solutions | Print Management, Marketing Logistics, Communication Strategies, Marketing Automation, Personalized Messaging, Multi-channel Communication, Promotional Products, Medical Printing, Warehousing & Fulfillment, Direct Mail, Variable Data Communication, Digital Printing, Marketing Management, Commercial Printing, Inventory Management |
| Website | ||
| Website | optilyz.com | standardgroup.com |
About optilyz
optilyz stands as Europe’s leading platform for direct mail automation and programmatic print software, positioning itself as a pivotal player in the intersection between physical and digital marketing. Founded in 2015 and headquartered in Germany, the company leverages its SaaS capabilities to stre...
About The Standard Group
The Standard Group is a premier print management and marketing logistic company that has been in operation since 1895. The company's slogan, "Helping brands tell remarkable stories through print," reflects its commitment to simplifying the art of communication for its customers by understanding thei...
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BounceWatch watches optilyz and The Standard Group for new funding, fast hiring, new executives and a change of software vendor. When one happens, we email you the same day.
Funding, hiring, leadership and stack changes at optilyz and The Standard Group — by email.
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Related Comparisons
Compiled from the BounceWatch company index. We last looked at optilyz on 14 May 2026, and The Standard Group on 12 Sep 2024. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.