UserZoom (now part of UserTesting)
Get user insights into your digital tomorrow, today.
74 employees · est. 2007 · San Jose, United States
Side-by-Side Comparison
| Metric | Optimal | UserZoom (now part of UserTesting) |
|---|---|---|
| Founded | ||
| Founded | 2007 | 2007 |
| Headquarters | ||
| Headquarters | Wellington, New Zealand | San Jose, United States |
| Employees | ||
| Employees | 104 | 74 |
| Industry | ||
| Industry | Design, Information Technology | Design, Marketing |
| Funding Stage | ||
| Funding Stage | Not tracked yet | Private Equity |
| Total Funding | ||
| Total Funding | Not tracked yet | $135.70M |
| Funding Rounds | ||
| Funding Rounds | Not tracked yet | 4 |
| Services | ||
| Services | usability testing, participant recruitment, AI analysis, information architecture optimization, concept validation, data-driven insights | UserZoom UX Research Platform, UserTesting Human Insight Platform, Consulting Services, Insights Services, Support Services |
| Target Customers | ||
| Target Customers | product teams, design teams, content creators, marketing managers, UX researchers, enterprises, startups, government agencies, technology sector, financial services sector | Researchers, Designers, Product Managers, Marketers, Startups, Enterprises |
| Taxonomy | ||
| Taxonomy | User Insight Platform, UX Research, Digital Experience Optimization, User Behavior Analysis, Product Design Improvement, Qualitative Research Tools, Quantitative Research Tools, Card Sorting, Tree Testing, First-Click Testing, Online Surveys, Participant Recruitment, Usability Testing, Prototype Testing, Service Design | Digital Experience, User Experience Research, Usability Testing, Remote Usability Testing, Experience Insights Management, UX Insights, Design Process, Card Sorting, UX Benchmarking, Information Architecture, Enterprise UX, Voice Of The Customer, Digital Product Development, Online Surveys |
| Website | ||
| Website | optimalworkshop.com | userzoom.com |
About Optimal
Optimal, founded in 2007, is a New Zealand-based company operating in the Design and Information Technology industries. The company offers a comprehensive User Insight Platform that empowers product teams and UX researchers to make confident, data-driven decisions. With a mission to "Deliver Optimal...
About UserZoom (now part of UserTesting)
UserZoom, now part of UserTesting, offers an expansive end-to-end solution for experience research and insights. With its slogan "Get user insights into your digital tomorrow, today," the company emphasizes the importance of gaining real-time user feedback in the highly competitive and rapid-paced d...
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BounceWatch watches Optimal and UserZoom (now part of UserTesting) for new funding, fast hiring, new executives and a change of software vendor. When one happens, we email you the same day.
Funding, hiring, leadership and stack changes at Optimal and UserZoom (now part of... — by email.
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Compiled from the BounceWatch company index. We last looked at Optimal on 11 May 2026, and UserZoom (now part of UserTesting) on 11 May 2026. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.