PathFactory
Supercharge ABM, Partner Marketing, Web Personalization, and Sales Interactions with personalized content experiences.
138 employees · est. 2012 · Toronto, Canada
Splashmetrics
Today's B2B Buyers don't want to speak to Sales Reps. Give them the self-serve Buyer Journey they demand!
6 employees · est. 2019 · Austin, United States
PathFactory is the older company (2012 vs 2019); PathFactory is the larger of the two.
Side-by-Side Comparison
| Metric | PathFactory | Splashmetrics |
|---|---|---|
| Founded | ||
| Founded | 2012 older | 2019 |
| Headquarters | ||
| Headquarters | Toronto, Canada | Austin, United States |
| Employees | ||
| Employees | 138 larger | 6 |
| Industry | ||
| Industry | Automation, Creator Economy, Marketing | Information Technology, SaaS, Marketing |
| Funding Stage | ||
| Funding Stage | Private Equity | Not tracked yet |
| Total Funding | ||
| Total Funding | $15.00M | Not tracked yet |
| Funding Rounds | ||
| Funding Rounds | 4 | Not tracked yet |
| Services | ||
| Services | Not tracked yet | Not tracked yet |
| Target Customers | ||
| Target Customers | Not tracked yet | Not tracked yet |
| Taxonomy | ||
| Taxonomy | AI-powered Content Intelligence, B2B Revenue Growth, ABM Strategy, Personalized Content Experiences, Sales Acceleration, Content Marketing Software, Technology Fast 500, Content Personalization, Buyer Journey Enhancement, PathFactory, Deloitte Recognition, TrustRadius Top-rated, G2 Content Experience Leader, Gartner Cool Vendor | B2B Buyers, Self-serve Buyer Journey, Digital Selling Platform, RevOps Intelligence, AI-driven Sales Content, Pipeline Analytics, Smart Content, SaaS Product Suite, Sales Development, ROI, Executive Alignment, Marketing And Sales Integration, Content Management |
| Website | ||
| Website | pathfactory.com | splashmetrics.com |
About PathFactory
PathFactory is a marketing startup based in Canada, founded in 2012. The company offers personalized, engaging, and conversion-focused experiences across the entire B2B buyer journey. Through its AI-powered content intelligence, PathFactory enables the generation of personalized content experiences...
About Splashmetrics
Splashmetrics is a forward-thinking startup offering a digital selling platform catering to the evolving needs of today's B2B buyers. In response to an evident shift in buyer behavior, the company addresses the fact that virtually 100% of today’s B2B Buyers want to self-educate and manage the end-to...
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BounceWatch watches PathFactory and Splashmetrics for new funding, fast hiring, new executives and a change of software vendor. When one happens, we email you the same day.
Funding, hiring, leadership and stack changes at PathFactory and Splashmetrics — by email.
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Compiled from the BounceWatch company index. We last looked at PathFactory on 12 Sep 2024, and Splashmetrics on 13 Sep 2024. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.