Pay Now Direct
Simplifying Merchant Processing
2 employees · est. 2021 · Castro Valley, United States
Softpay
With Softpay any device can be your payment terminal in a matter of minutes.
45 employees · est. 2019 · Denmark
Softpay is the older company (2021 vs 2019); Softpay is the larger of the two.
Side-by-Side Comparison
| Metric | Pay Now Direct | Softpay |
|---|---|---|
| Founded | ||
| Founded | 2021 | 2019 older |
| Headquarters | ||
| Headquarters | Castro Valley, United States | Denmark |
| Employees | ||
| Employees | 2 | 45 larger |
| Industry | ||
| Industry | E-Commerce, Information Technology, Payments | Mobile, Payments |
| Funding Stage | ||
| Funding Stage | Not tracked yet | Seed |
| Total Funding | ||
| Total Funding | Not tracked yet | $5.00M |
| Funding Rounds | ||
| Funding Rounds | Not tracked yet | 1 |
| Services | ||
| Services | Not tracked yet | Softpay App, White-label, SoftPOS SDK |
| Target Customers | ||
| Target Customers | Not tracked yet | Merchants, businesses, ISVs, ISOs, PSPs, OEMs |
| Taxonomy | ||
| Taxonomy | EBT Processing, Merchant Services, Omnichannel Sales, Small Business Solutions, FISERV Pin Pad, Payment Processing, USDA/FNS Compliance, Online Payments, Delivery Services, Payment Gateway, E-commerce Solutions, WooCommerce Integration, Shopify Integration, Last-mile Delivery, Credit/debit Card Processing | SoftPOS Solution, Contactless Payments, Payment Network Integration, Acquirer Support, Card Scheme Support, Digital Wallet Integration, Mobile Sales, Queue Busting, Emergency POS, Self-checkout, Tap-to-phone Technology, Large Customer Integration, Retail Payment Solutions |
| Website | ||
| Website | paynowdirect.com | softpay.io |
About Pay Now Direct
Pay Now Direct is a revolutionary startup founded in 2021 that aims to simplify merchant processing for small businesses in the United States. The company's unique eCommerce Solution facilitates SNAP EBT payments, in addition to regular credit/debit card transactions, catering to grocery stores, con...
About Softpay
Softpay is a Denmark-based startup founded in 2019, specializing in mobile payments. The company's slogan, "With Softpay any device can be your payment terminal in a matter of minutes," succinctly captures their innovative approach. Their independent SoftPOS solution allows businesses of any size to...
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Funding, hiring, leadership and stack changes at Pay Now Direct and Softpay — by email.
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Related Comparisons
Compiled from the BounceWatch company index. We last looked at Pay Now Direct on 12 Sep 2024, and Softpay on 25 Mar 2025. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.