Pennyworth Financial
Pennyworth is the personal finance app that helps you reach your goals. Because it’s time to shape your financial future
9 employees · est. 2020 · London, United Kingdom
Zaim
Creating intuitive personal finance tools for your smartphone experience
11-50 employees · est. 2011
Zaim is the older company (2020 vs 2011); Zaim is the larger of the two.
Side-by-Side Comparison
| Metric | Pennyworth Financial | Zaim |
|---|---|---|
| Founded | ||
| Founded | 2020 | 2011 older |
| Headquarters | ||
| Headquarters | London, United Kingdom | Not tracked yet |
| Employees | ||
| Employees | 9 | 11-50 larger |
| Industry | ||
| Industry | Not tracked yet | Internet |
| Funding Stage | ||
| Funding Stage | Seed | Seed |
| Total Funding | ||
| Total Funding | $620.00K | $42.00M |
| Funding Rounds | ||
| Funding Rounds | 1 | 1 |
| Services | ||
| Services | Personalized banking across existing accounts, AI-driven financial insights and planning, Goal setting and savings calculators, Comprehensive money management, Open banking integration | Not tracked yet |
| Target Customers | ||
| Target Customers | Young professionals, Middle managers, Consumers seeking modern banking experiences | Not tracked yet |
| Taxonomy | ||
| Taxonomy | Personal Finance, Financial Goals, Open Banking, AI Guidance, Goals-based Planning, Digital Private Banker, Banking Innovation, Financial Advice, Financial Future | Personal Finance, Smartphone Applications, Financial Management, Budgeting Tools, Household Accounts, Mobile Finance, Financial Apps, Digital Banking, Money Management, Technology, Startup, Investment, Mobile Applications |
| Website | ||
| Website | pennyworthfinancial.com | zaim.net |
About Pennyworth Financial
Pennyworth Financial is a United Kingdom-based startup founded in 2020 that is revolutionizing personal finance management. Their app offers a unique blend of open banking, AI guidance, and goals-based planning, effectively bridging the prevalent advice gap in personal finance. By positioning themse...
About Zaim
Zaim, founded in 2011, is a personal finance startup with the slogan "Creating intuitive personal finance tools for your smartphone experience." Specializing in developing personal finance applications for smartphones, Zaim offers the Zaim household account services tailored for mobile devices. In 2...
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Funding, hiring, leadership and stack changes at Pennyworth Financial and Zaim — by email.
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Compiled from the BounceWatch company index. We last looked at Pennyworth Financial on 14 Mar 2026, and Zaim on 12 Sep 2024. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.