Serac Technologies
Empowering property deals with the most reliable data, making everything easier! 🏡
43 employees · est. 2020 · London, United Kingdom
People.ai is the older company (2016 vs 2020); People.ai is the larger of the two.
2 signals in the last 90 days
Side-by-Side Comparison
| Metric | People.ai | Serac Technologies |
|---|---|---|
| Founded | ||
| Founded | 2016 older | 2020 |
| Headquarters | ||
| Headquarters | San Francisco, United States | London, United Kingdom |
| Employees | ||
| Employees | 119 larger | 43 |
| Industry | ||
| Industry | AI, Enterprise Software, Machine Learning | Data Analytics, SaaS |
| Funding Stage | ||
| Funding Stage | Undisclosed | Series A |
| Total Funding | ||
| Total Funding | $200.00M | $480.00K |
| Funding Rounds | ||
| Funding Rounds | 9 | 1 |
| Services | ||
| Services | Sales Forecasting, Revenue Decision Support, Pipeline Visibility and Optimization, Deal Summaries and Insights, Automated Data Capture, CRM Enhancements | Automates sending of marketing letters, tracking, and follow-ups., Powerful search engine for harvesting planning applications and filtering against precise criteria., Record and analyze outreach activity, with weekly automated searches and follow-up reminders. |
| Target Customers | ||
| Target Customers | Sales Leaders, Chief Revenue Officers, Revenue Operations Teams, Sales Managers, Marketing Teams, Information Technology Departments | Land & Property Developers, Contractors, Trade Suppliers, Sales and Business Development teams in construction-related industries |
| Taxonomy | ||
| Taxonomy | Enterprise Revenue Management, Artificial Intelligence Platform, Sales Performance Analytics, Marketing Insights, Customer Engagement, Sales Coaching, Revenue Operations, Customer Success Optimization, Pipeline Management, Data-Driven Decision Making, Buying Group Targeting, Campaign ROI Optimization, Sales Activity Tracking, Persona Building, Deal Modeling | PropTech, Data Solutions, Property Transactions, Construction Industry, Data Accuracy, Business Automation, Sales Pipeline Management, Lead Generation, Business Intelligence |
| Website | ||
| Website | backstory.ai | seractech.co.uk |
About People.ai
People.ai, founded in 2016, is an innovator in the AI, Enterprise Software, and Machine Learning industries, now operating under the name Backstory. This rebranding emphasizes their focus on leveraging artificial intelligence to optimize enterprise-level analytics and decision-making processes. Hea...
About Serac Technologies
Serac Technologies is a UK-based startup that is revolutionizing the property and construction industry with its cutting-edge data solutions. The company, which was founded in 2020, boasts the title of the fastest-growing PropTech company in the UK and is the leading supplier of planning data. With...
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Funding, hiring, leadership and stack changes at People.ai and Serac Technologies — by email.
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Compiled from the BounceWatch company index. We last looked at People.ai on 8 Sep 2026, and Serac Technologies on 25 Feb 2025. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.