ZELF
Bank of the Metaverse, one account for game loot, NFTs and fiat
89 employees · est. 2017 · New York, United States
PocketGuard is the older company (2015 vs 2017); ZELF is the larger of the two.
Side-by-Side Comparison
| Metric | PocketGuard | ZELF |
|---|---|---|
| Founded | ||
| Founded | 2015 older | 2017 |
| Headquarters | ||
| Headquarters | Menlo Park, United States | New York, United States |
| Employees | ||
| Employees | 20 | 89 larger |
| Industry | ||
| Industry | Big Data, Finance, Financial Services | Not tracked yet |
| Funding Stage | ||
| Funding Stage | Unknown | Seed |
| Total Funding | ||
| Total Funding | Not tracked yet | $3.50M |
| Funding Rounds | ||
| Funding Rounds | 1 | 2 |
| Services | ||
| Services | real-time money flow monitoring, budget customization and management, debt payoff scheduling, transaction aggregation from multiple financial institutions, spending insights and budget adjustments | Under development, not yet disclosed |
| Target Customers | ||
| Target Customers | individuals seeking personal financial management, families looking to optimize budgeting, users interested in financial stability and security, people wanting automated financial organization, persons aiming to reduce financial anxiety | Not specified |
| Taxonomy | ||
| Taxonomy | Personal Finance Management, Expense Tracking, Budgeting, Bill Payment Tracker, Spending Insights, Debt Repayment Planning, Personalized Budget Categorization, Savings Goals, Financial Well-being, Subscription Management, Recurring Charges Detection, Billing Error Detection, Financial Decision-making, IOS App Development, Automated Finance | Metaverse Banking, Neobank, Virtual Card Services, AI-powered Voice Control, Social Messenger Integration, Youth-focused Fintech, Digital Payments, NFT Banking, Game Loot Management, Instant Account Creation, Financial Accessibility, Cross-platform Functionality, Innovative Financial Services, User-friendly Interface, Tech-driven Banking Solutions |
| Website | ||
| Website | pocketguard.com | zelf.co |
About PocketGuard
PocketGuard, operating under the slogan "Personal finance simplified," was founded in 2015. Headquartered in the United States, this fintech startup is making strides in the Big Data, Finance, Financial Services, and Wealth Management sectors. The company’s app offers a robust suite of features des...
About ZELF
ZELF, founded in 2017 and headquartered in the United States, presents itself as the pioneering Bank of the Metaverse. Targeting digital natives, ZELF aims to unify financial transactions for game loot, NFTs, and fiat currencies under one streamlined account. Operating across popular platforms like...
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Funding, hiring, leadership and stack changes at PocketGuard and ZELF — by email.
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Compiled from the BounceWatch company index. We last looked at PocketGuard on 30 Mar 2026, and ZELF on 30 Apr 2026. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.