Retail Aware

In-store shopper behavior data for brands, retailers, and their partners

7 employees · est. 2018 · Omaha, United States

Trakwell.ai™ (Previously Doorcounts)

Your business counts on converting traffic. Trakwell.ai™ connects a camera to a CRM and customers to your salespeople.

12 employees · est. 2008 · Tualatin, United States

Trakwell.ai™ (Previously Doorcounts) is the older company (2018 vs 2008); Trakwell.ai™ (Previously Doorcounts) is the larger of the two.

Side-by-Side Comparison

Metric	Retail Aware	Trakwell.ai™ (Previously Doorcounts)
Founded
Founded	2018	2008 older
Headquarters
Headquarters	Omaha, United States	Tualatin, United States
Employees
Employees	7	12 larger
Industry
Industry	Analytics, Retail	Retail
Funding Stage
Funding Stage	Non Equity Assistance	Not tracked yet
Total Funding
Total Funding	$6.71M	Not tracked yet
Funding Rounds
Funding Rounds	11	Not tracked yet
Services
Services	Not tracked yet	Not tracked yet
Target Customers
Target Customers	Not tracked yet	Not tracked yet
Taxonomy
Taxonomy	Retail Analytics, In-store Data, Sensor-informed Analytics, Hardware, Internet Of Things, Shopper Behavior, Real-time Data, Retail Technology, Shelf-level Data, Product Engagement	Retail Analytics, People Counter, Retail CRM, Customer Counting, Retail Data, Computer Vision, Large Ticket Retail, Retail Strategy, Lean Management, Furniture Business, Sales Analytics, Traffic Data Analysis, Store Efficiency, Sales Optimization
Website
Website	retailaware.com	trakwell.ai

About Retail Aware

Retail Aware is a United States-based startup that specializes in providing in-store shopper behavior data for brands, retailers, and their partners. Established in 2016, the company's slogan, "In-store shopper behavior data for brands, retailers, and their partners," succinctly encapsulates its mis...

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About Trakwell.ai™ (Previously Doorcounts)

Trakwell.ai™ (Previously Doorcounts) is a retail analytics startup with a mission to help retail stores leverage traffic data to drive sales and operational efficiency. Founded in 2008 and based in the United States, the company offers a cloud-based solution that integrates cameras with CRM systems...

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BounceWatch watches Retail Aware and Trakwell.ai™ (Previously Doorcounts) for new funding, fast hiring, new executives and a change of software vendor. When one happens, we email you the same day.

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Frequently Asked Questions

Retail Aware — In-store shopper behavior data for brands, retailers, and their partners. Trakwell.ai™ (Previously Doorcounts) — Your business counts on converting traffic. Trakwell.ai™ connects a camera to a CRM and customers to your salespeople. . Both companies operate in related markets but may differ in funding stage, team size, and product focus.

Retail Aware has raised $6.71M while Trakwell.ai™ (Previously Doorcounts) has raised undisclosed funding.

Retail Aware and Trakwell.ai™ (Previously Doorcounts) operate in overlapping markets and are frequently compared. Track both companies on Bounce Watch to monitor their growth signals in real time.

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Compiled from the BounceWatch company index. We last looked at Retail Aware on 11 Sep 2024, and Trakwell.ai™ (Previously Doorcounts) on 12 Sep 2024. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.